Senior Marketing Analyst

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU'LL MAKE AN IMPACT: 

The Marketing Senior Data Analyst is responsible for delivering customer retention insights through the analysis of Carters Rewards loyalty program and personalization efforts. This role will have access to a variety of tools and methods including querying SQL databases, constructing Tableau dashboards, and communicating cross-functionally with marketing and retail partners. The candidate should demonstrate marketing and customer story telling through intellectual curiosity, data accuracy, attention to detail, and analytical thinking. 

The role will be a key catalyst for driving data driven Marketing Analytics within the organization which will place both the Consumer (and her Data) at the core of Marketing. Specifically, the Marketing Senior Data Analyst will successfully build a collection of Analytical Products which will inform and influence decisions related to wholistic performance marketing, omni customer interactions, customer behaviors, personalization as well as impact of all marketing activities on both online and offline traffic and sales. The Marketing Analyst will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing.  

(65%) Marketing / Customer Analytics and Performance Measurement  

• Develop and deliver on daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to loyalty and marketing personalization performance 
• Synthesis data to provide trend metrics to identify opportunities for the business 
• Provide forward looking analytics and reporting to provide visibility for business planning and marketing plan development 
• Addressing Ad Hoc analytics requests across marketing, omni channel and customer behavior subject areas 

(25%) Test Design, measurement and business performance optimization 

• Develop test measurement plans and control groups to analyze learnings 
• Work with marketing and cross-functional teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance  
• Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results 

(10%) Process improvement 

• Maintain efficient database and reporting dataflows through sound data engineering approaches  

WE’D LOVE TO HEAR FROM YOU IF:

• 3+ years of experience in an analytical role 
• 1+ years professional experience using SQL to construct data models and develop actionable insights 
• 2+ years professional experience data visualization experience in Tableau or similar 
• Office tools such as Excel, Powerpoint 
• Marketing, customer, operations, supply chain or retail analytics experience required 
• Bachelor’s degree or equivalent experience in a related field 

Preferred skills and experience: 

• Bachelor’s degree in STEM or related field and/or equivalent experience in a related field 
• Strong analytical and interpersonal communication skills, with the ability to work independently and on project teams 
• Experience with AI-tools is a plus 
• Working knowledge of cloud-based data systems is a plus 
• Proven success influencing and collaborating within a team and in a fast-paced, deadline-driven environment 
• Flexible communication style to collaborate with multiple stakeholders from varying backgrounds. 
• Strong critical thinking skills and creative approaches to test new ideas and drive business results. 
• Experience with project life-cycle management tools (e.g., JIRA and Confluence) is a plus 

OUR TEAM MEMBERS: 

• Lead Courageously: Have a strong sense of personal values that align with our Company values 
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment 
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients 
• Drive Growth: Set aggressive goals and implement plans precisely 
• Cultivates Innovation:  Respectfully challenge the “we’ve alwa