Position Title:

Marketing and Communications Specialist

Position Type:

Regular

Hiring Range:

$33.94-$40.72/hour; Compensation will be based on education, experience, skills relevant to the role and internal equity

Pay Frequency:

Hourly

A.POSITION PURPOSE

Under the direction of the Assistant Dean of Enrollment Management and Marketing, as a part of the overall effort to enhance the reputation, relationships, and visibility of the Jesuit School of Theology of Santa Clara University, this position is responsible for implementing the schools integrated mission-based communications and marketing that help engage the diverse prospective students, alumni, and external stakeholders.  The Marketing and Communication Specialist will have an understanding of market segments as well as the School’s programs and be able to represent and market academic programs accurately and persuasively to prospective students and others.  The Marketing and Communications Specialists work will be informed by JST-SCU’s strategic Plan, En Camino.      

B.ESSENTIAL DUTIES AND RESPONSIBILITIES
 

1.Marketing

• Provide support to the Assistant Dean of Enrollment Management and Marketing, in the development of a comprehensive, creative and effective marketing strategy and plans.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing, coordinate with Santa Clara University’s department of Marketing and Communication (UMC) to produce marketing materials and collateral including program brochures, print and digital advertisements, and development appeals.
• Execute marketing strategy and plans to advance JST-SCU in areas of admissions, development, outreach, and public profile.

2.Communications

• Provide support to the Assistant Dean of Enrollment Management and Marketing in the development of a comprehensive, creative and effective communication strategy and plans.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing, oversee the continuous development of content (i.e. student profiles, alumni spotlight, faculty in the news) and the management of its distribution on multiple mediums including the JST-SCU website, email newsletter, and social media.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing prepare electronic communications that are delivered through Slate to prospective students, applicants, and admitted students.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing implement an active social media plan that supports both enrollment and external relations goals.
• Represent JST-SCU on SCU’s social media council.
• Occasionally represent JST-SCU at recruitment events such as webinars, information sessions, graduate fairs, and other sponsored events.

3.Web Management

• Serve as JST-SCU’s primary website editor.
• Consistently monitor JST-SCU’s website ensuring that all content is accurate, relative, and up to date.
• Under the direction of the Assistant dean of Enrollment Management and Marketing implement a website management strategy and structure identifying specific website editors and parameters for implementing changes.
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4.Research and Analysis

• Track and measure the effectiveness of communication and marketing efforts and prepare regular reports for the Assistant Dean  of Enrollment Management and Marketing.
• Assist the Assistant Dean of Enrollment Management and Marketing in market research and assessment, including research and analysis of current markets with goals of understanding trends, forecasting future directions and identifying competitors and aspirational schools, and seeking out new opportunities
• In collaboration with the Assistant Dean of Enrollment Management and Marketing, identify marketing strategies to support new academic programs and program delivery systems
• In collaboration with the Assistant Dean of Enrollment Management and Marketing, identify strategies and markets that can be targeted to generate qualified leads

5.Other duties as assigned in support of JST’s mission

C.   PROVIDES WORK DIRECTION

            May at times provide work direction for Graduate Assistants.

D.   GENERAL GUIDELINES

Recommends initiatives and implements changes to improve quality and services Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices Maintains c