Product Director, Regional Marketing, CAPLYTA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson is searching for the best talent for a Product Director, Regional Marketing, Neuroscience franchise, supporting CAPLYTA®, located in Titusville, NJ.

 

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

This position is a critical part of the CAPLYTA® marketing team.  The individual in this position will be responsible for developing assets for the field-based CAPLYTA® Thought Leader Liaison (TLL) team and supporting all regional marketing efforts. 

The Product Director will:

• Develop TLL content strategy ensuring it is aligned with overall brand strategy inclusive of the promotional medical education strategy and deploy all customer-facing assets for the TLL team

• Develop and deliver training to elevate TLL competencies and engagement effectiveness

• Identify new tools, technological capabilities, and insight-generation resources to increase TLLs customer engagement effectiveness

• Leverage identified insights to develop and deploy new TLL resources for impactful customer engagement

• Ensure coordination and collaboration across the Neuroscience Portfolio Brand, Franchise, and Medical Teams and CAPLYTA marketing team to maximize TLL effectiveness meet evolving business needs

• Plan and deliver content for Regional Marketing Programming, including product theaters and other promotional medical education events, and partner with TLLs for execution at the local level

• Identify strategic regional peer-to-peer and payor-related executional opportunities and determine regional advisory board needs to shape thought leader engagement approach, advance brand advocacy, and inform tactical execution

• Evolve and manage overall TLL customer engagement selection to prioritize current and emerging national and local KOLs for optimized reach and frequency of engagement

• Develop and manage all TLL performance reporting for quarterly business reviews and key insight generation

• Manage overall TLL budget

The Product Director, Regional Marketing must have strong marketing competencies to identify insights, translate to effective customer-facing assets, and provide content execution field direction.  The individual will serve as a bridge to ensure connectivity with the CAPLYTA® Mood Field Sales and Medical teams as well as overall Neuroscience Portfolio partners to ensure effective execution. Additionally, this individual need to be able to have a big picture perspective externally to identify regional opportunities and internally to ensure collaboration but also be able to operate at a detailed level.

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.

 

Qualifications:

• A minimum of a bachelor’s degree is required, MBA is preferred but not required

• Psychiatry and/or mental health experience preferred

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