Senior Associate, Brand Experience

Company Description

At Publicis Collective, it is our mission to Drive Better Outcomes For All. 

That means delivering exceptional results and performance for our clients, for their customers and for our teams. A competitive advantage we have in this space is our unique structure with four consolidated and integrated COE’s, a powerful and data-rich Operating System, and our deep relationships across teams and Publicis Groupe via our Power of One models. 

We are driven by our values to Be Experts, Be Curious, Be Open & Be Bold. 

We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients. We combine industry expertise, top-tier talent, and unique, scalable solutions to deliver valuable customer experiences and tangible business results.

Job Description

The role of the Senior Associate is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital and traditional media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates. Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives:

• Assist the managers in development of digital and traditional media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore, Spectra OX)
• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital and traditional media recommendations
• Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Delivering POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests

Qualifications

• 1+ years of Media Planning experience, MediaTools knowledge is a must
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
• Strong proficiency within Excel
• Strong communication and presentation skills, professional, with strong teamwork skills
• Curious and motivated, solution-oriented problem solver
• Adept at time management and handling shifting priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.