Sr. Product Marketing Manager - Premium B2B

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in Mountain View, Sunnyvale, San Francisco, New York, Chicago, Omaha, Washington, DC, Detroit, Carpinteria, Atlanta, or Remote

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.  

We’re looking for a Senior Product Marketing Manager to join our Premium B2B team, focused on driving value for small businesses across LinkedIn, Premium, and our paid solutions ecosystem.

Premium is a multi-billion dollar business for LinkedIn and its fastest growing online subscription business. LinkedIn Premium has introduced new products purpose-built for Small Businesses to help them grow their business faster and efficiently. 

The ideal candidate will be collaborative, ambitious, outcome-driven, and will demonstrate inbound product marketing expertise, and experience driving acquisition, retention and feature adoption initiatives. This role will partner cross-functionally with Product, Engineering, Design, Growth Marketing, Brand, Comms, Business Development and other teams, and be embedded within R&D. This role requires a passion for our small business customers, strategic thinking, strong communication and partnership skills.

Responsibilities

• Customer insights: Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy. Deepen understanding of small businesses and Premium subscribers through qualitative and quantitative research, partnering with market research, UX research, and analytic teams.

• Go-to-Market: Bring new Premium products or features to market. Support GTM motions for Premium’s small business products, Premium Company Page and Premium All-in-One, across in-product and marketing channels. Partner with product teams to launch acquisition, retention, and cross-sell initiatives.

• Messaging & Positioning: Own the messaging and storytelling strategy for small business owners and leaders. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels. Developing defensible proof points and positioning, differentiating our solutions and value in the market.

• Cross-functional partnership and influence: Establish strong communication and collaboration with a wide set of cross-functional teams. Inspire action and alignment with clear narratives, strategy, goals and KPIs. Drive sales enablement across Premium small business portfolio launches, including sales narratives, competitor positioning, product comparisons, & reactive messaging.

• Contribute to a winning team culture: The Small Business Marketing team is a new team and we are building a culture that embodies LinkedIn’s Values to create clarity, generate momentum and deliver success.

Qualifications

Basic Qualifications:

• BA/BS degree in marketing or related field
•  7+ years of experience in marketing or product marketing roles 

Preferred Qualifications: 

• 7+ years of experience in marketing or product marketing roles at a technology company with a focus on market research and insights, product adoption and engagement, and go-to-market 
• Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and strong product intuition.
• Demonstrated expertise in crafting high-impact product narratives, messaging, and positioning that resonate with target audiences and drive adoption and engagement.
• Strong track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross-functional partners, leading execution, and delivering measurable business outcomes.  
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