EverHealth - Head of Growth Marketing (Remote, US)

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.  As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en 

We are seeking an innovative, data-driven Head of Growth Marketing to lead our EverHealth growth marketing organization. The ideal candidate will have a proven track record in developing and executing high-impact growth strategies that drive brand awareness, customer acquisition, and customer advocacy. Reporting to the VP of Marketing, the Head of Growth Marketing will be responsible for overseeing all aspects of growth marketing, across strategic planning, campaign execution, and performance monitoring. 

Key Responsibilities 

Strategic Leadership: 

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy.   

• Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement. 

• Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels. 

• Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives. 

Customer Acquisition and Retention:  

• Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas. 

• Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events.  

• Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs. 

• Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences. 

• Own outbound campaign calendar including audience targeting, data strategy, messaging, and coordination with sales and revenue operations teams. 

• Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn. 

• Partner with