Product Marketing Manager

Description

At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. By 2028, we aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit. As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group.

Requirements

Role Overview

• The Product Marketing Manager – North America UTMB is responsible for developing and executing integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events, with a primary focus on trail events.

Event & Portfolio Marketing 

• Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events. 
• Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content,      experiential, grassroots, and partnerships. 
• Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform      targeting and messaging. 
• Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey. 
• Ensure brand consistency and quality across all marketing touchpoints.
  

CRM, Data & Performance Marketing 

• Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that      improve conversion and lifetime value. 
• Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers. 
• Forecast registration performance and proactively adjust tactics to close gaps against targets. 
• Apply experimentation and test-and-learn approaches to continuously improve results.
  

Community, Partnerships & Athlete Development 

• Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth. 
• Support athlete development, loyalty, and retention initiatives across the portfolio. 
• Collaborate with Partnerships to activate mutually beneficial sponsor and host-city marketing initiatives.
   

Media, PR & Content 

• Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution. 
• Contribute to earned media opportunities and manage on-site media support, content capture, and athlete storytelling where      required. 
• Oversee on-site experiential and content activations that enhance the athlete experience and brand impact.
   

Budget & Stakeholder Management 

• Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI. 
• Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums. 
• Work cross-functionally with Operations, Athlete Services, Partnerships, and Global teams to ensure alignment and execution      excellence.
   

Continuous Improvement & Innovation 

• Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends. 
• Contribute ideas that elevate athlete experience, improve satisfaction, and strengthen long-term brand loyalty. 
• Support broader portfolio and product initiatives as required.

Qualifications And Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 3+ years of progressive marketing experience, preferably within sports, live events, ticketing, or premium direct-to-consumer brands.