Marketing Manager, Dermatology
Ceva Santé AnimaleAbout the role
Marketing Manager, Dermatology
The success of a company depends on the passionate people we partner with.
Together, let's share our talents.
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
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Location: Bridgewater, NJ
Job Summary and Purpose:
Ceva North America is seeking a dynamic Marketing Manager to support our marketing efforts across our dermatology portfolio in the United States. This role involves collaborating with cross-functional teams, conducting market research, and managing campaigns to drive brand awareness and revenue growth.
As the Marketing Manager, you will be directly responsible for the development and execution of marketing collateral and programs within the dermatology portfolio, which includes Rx and OTC products. This role focuses on supporting brand growth, market share gains, and customer engagement. The ideal candidate will possess innate marketing acumen and understanding of the animal health industry or human OTC category and a persistent desire to quickly apply learnings and grow.
Responsibilities and Key Duties:
· Execute Marketing Strategy – Manage development process of agreed upon marketing tactics and manage day-to-day tasks in support of overall strategies (both within the US and Global). Draw insights from market data to inform approach and present data driven insights to management.
· Drive Impactful Campaigns – Plan and execute marketing campaigns across various channels, including digital, print, and events, to reach target audiences effectively (B2B & B2C).
· Content Creation: Collaborate with content creators to develop engaging materials such as brochures, social media posts, and educational resources related to canine and feline skin health.
· Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives (defined KPIs), using data to optimize future campaigns.
· Cross-Functional Collaboration: Work with US Commercial Teams and Global Franchise Marketing Teams.
Core Competencies:
· Shape Solutions out of Complexity
· Client focus
· Collaborate with Empathy
· Engage and Develop
· Drive Ambition and Accountability
· Influence Others
· Reliable
· Ability to quickly synthesize information and direction
· Ability to collaborate and work independently in a productive way
Technical / Functional Competencies:
· B2B & B2C Customer Expertise
· Marketing Strategy, Campaign Development & Execution
· Digital & Traditional Marketing Expertise
· Data-Driven Decision Making
· Strong Communication & Collaboration
· Budget & Vendor Management
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related
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