Director, Marketing Communications

Company OverviewEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. We are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You:   We are seeking an exceptionally talented and driven Director of Marketing Communications to join our rapidly expanding surgical robotics company. This is a pivotal leadership role for a marketing visionary with a proven track record of building and scaling brands in a hyper-growth environment. Reporting to the VP of Marketing, the Director of Marketing Communications will be instrumental in shaping our global brand narrative, driving awareness, and generating qualified leads to fuel our continued expansion.
The ideal candidate is a strategic thinker with a hands-on approach, deeply experienced in brand strategy, content development, digital marketing, and vendor management. They possess an innate ability to collaborate cross-functionally, develop and inspire high-performing teams, and communicate complex ideas with clarity and impact to both internal and external stakeholders across diverse global markets. Get ready to transform lives and shape the future of healthcare!

What Your Day-To-Day Will Involve:

• Brand Strategy & Management: Develop, refine, and champion our global brand strategy, ensuring consistent messaging and visual identity across all communication channels. Guardian of the brand, ensuring all initiatives align with our company vision, mission, and values.
• Content Development & Storytelling: Partner with Marketing in the development of compelling and high-impact content across various formats (e.g., white papers, case studies, videos, website copy, presentations, social media) that educates, engages, and converts target audiences. Translate complex scientific and technical information into clear, persuasive, and digestible narratives.
• HCP, Hospital Executive, & Patient Communication: Develop and execute targeted communication strategies and materials for healthcare professionals (HCPs), patients, and key hospital executives. This includes crafting messages that resonate with clinical, administrative, and financial decision-makers, ensuring medical accuracy, regulatory compliance, and audience relevance. Develop educational content for surgeons, pre- and post-operative patient resources, and value propositions for hospital leadership.
• Global Market Acumen: Develop and adapt communication strategies for diverse international markets, understanding cultural nuances and regulatory considerations.
• Lead Generation & Nurturing: Develop and execute integrated marketing communications programs designed to generate high-quality leads for our sales team, and nurture them through the sales funnel.
• •Digital Marketing Leadership: Oversee and optimize our digital marketing ecosystem, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns. Drive innovative digital strategies to maximize reach, engagement, and lead generation.
• Account-Based Marketing (ABM): Develop and execute sophisticated ABM strategies to target key accounts, driving deeper engagement and accelerating the sales cycle. Collaborate closely with the sales team to create personalized campaigns and content.
• Vendor Management & Optimization: Identify, onboard, and manage external agencies, consultants, and technology partners to ensure the efficient and effective execution of marketing communications initiatives. Negotiate contracts and meticulously manage budgets.
• Team Leadership & Development: Recruit, mentor, and develop a high-performing marketing communications team, fostering a culture of innovation, collaboration, and continuous improvement.
• Cross-Functional Collaboration: Partner seamlessly with R&D, Clinical Affairs, Sales, Product Management, and other internal teams to ensure alignment of communication strategies with product launches, clinical milestones, and sales objectives.
• Communication Excellence: Serve as a key spokesperson and communications expert, capable of delivering impactful presentations and representing the company at industry events.
• Performance Measurement & Reporting: Define key performance indicators (KPIs) for all marketing communications initiatives, track progress, analyze results, and provide regular reports t