At Kinaxis, who we are is grounded in our common belief that people matter. Each one of us plays an important part in accomplishing our work, building our culture and making a global impact.

Every day, we’re empowered to work together to help our customers make fast, confident planning decisions. This is how we create a better planet – for each other, for our customers and for generations to come. Our cloud-based platform RapidResponse ensures that the products we need – everything from medicine and cars, to day-to-day items like toothpaste – make it to market and into our hands when we need them with minimal ecological footprint.

We make the world better, and you can too.

Sr. Director, Integrated Marketing

Job location: This is a remote position. You can work from home and be located anywhere in the United Kingdom, Netherlands, Germany, or France.

About the role

Reporting to the Chief Marketing Officer, the Integrated Marketing Senior Director is responsible for developing and executing comprehensive digital and marketing strategies that serve our brand and demand generation objectives.  This leader, leads a team of digital and campaign professionals that deliver modern marketing at scale serving our corporate growth objectives.  

An expert in their field, and an experienced trusted senior director, this individual will build and oversee the end-to end global execution of our brand and demand generation strategy.

What you will do

• Lead our digital marketing infrastructure and strategy. Ensuring that our .com properties are digital demand generation vehicles securing industry leading conversion.
• Lead all centralized media buying and organic media strategies including pay per click, SEO, social media, earned and owned media.
• Build and execute our multi-year campaign architecture which supports all of our demand and lead generation activities.
• Build and execute our social marketing activities in support of our campaign architecture.
• Measure and optimize our activity mix, performance marketing and conversion to ensure highly effective media and marketing spend.
• Collaborate with Corporate Marketing, Field Marketing, Product and Industry Marketing and Marketing Operations to ensure the execution of multi-touch, multi-tactic campaign execution.
• Negotiate with marketing vendors to ensure best in class ROI of marketing programs.
• Build top programs for pipeline acceleration and demand generation.

What we are looking for

• Bachelor's degree in Marketing, Communications, Business or related .
• 10+ years demonstrated progressive experience years B2B experience in marketing, strategy or communications roles in enterprise technology and/or service providers.
• Minimum of 3 years Digital Marketing experience.
• Demonstrated leadership and mentoring skills with the ability to coach and develop team members.
• Strong collaboration and negotiation skills with ability to influence and gain support across the organization and externally.
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences.
• Problem-solver, change champion, and passionate about delivering results.
• Advanced analytical skills with the ability to analyze and interpret datasets to derive insights, challenge conclusions, and change direction.
• Creative, outside-the-box thinking with demonstrated experience balancing strategic and creative thinking with tactical detailed execution and measurement.

Role-specific skills and experience

• Demonstrated experience creating impactful strategic digital marketing campaigns and programs.
• Demonstrated ability to build high performing teams.
• Strong understanding of modern marketing, intent and ABM marketing.
• Experience managing escalations and corresponding process.
• Ability to strategically prioritize with experience with project planning, resourcing, and management.

What we have to offer

• Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
• Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an impor