Associate Director Marketing Analytics - Eye Care

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinson’s Disease, and Eye Care. This role supports the Retina and Glaucoma teams including Inline brands and upcoming launches. The Associate Director, Marketing Analytics, Eye Care will develop and deploy analytic solutions based on business needs to support the existing and new assets in the US; and supports the measurement of brand strategies and tactics at a national and sub-national level.

This position’s primary objectives: Ensure successful development and execution of the analytics to support the Glaucoma and Retina brand teams. The Associate Director will partner with brand teams to help formulate commercial investment strategy, identify tactical opportunities, enhance promotional and media programs, and develop metrics and practices for measuring and improving marketing and promotional campaigns and initiatives.

This role will collaborate with cross-functional partners and internal customers such as Finance, Marketing and Business Technology to design, build, and implement reporting, analytics, and optimization solutions.

Major Responsibilities:

• Serve as analytics partner to the Glaucoma and Retina teams– and offer a wide variety of analytics solutions – ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Derive findings and implications from patient analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the monthly business operations, annual financial forecasting and brand planning processes; and develop fact-based recommendat