Commercial Field Supervisor-TRA Niche East Coast

The Opportunity

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation. 

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Dr. Barbara Strum, Byredo, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita and Uriage brands. We sell products in 150 countries and operate 32 subsidiaries. 

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals. 

We are looking for a Field Supervisor to reinforce our Travel Retail Americas Field team at PUIG, a leading luxury company. As a Field Supervisor for Niche Fragrance and Beauty Brands you will play a crucial role in managing and promoting our exclusive portfolio of Niche brands, including Penhaligon's, Byredo. You are highly motivated and result-oriented team player with strong organizational and management skills
You also have proven relationship-building skills with internal & external contacts, having the ability to relate to co-workers & Brand Ambassadors.

What you'll get to do

 

Territory, subject to evolution: East Coast (US/Canada) + Caribbean + Central America.

 

Functions and Responsibilities:

 

• Act as a key partner to Commercial teams to drive the business:
• Translate global strategy and objectives into targeted action plans within the point of sales under your scope.
• Drive sales growth for Niche Fragrance and Beauty Brands by strategizing and implementing effective sales plans, incentives, and promotions. Monitor and analyze sales performance, identifying opportunities for improvement and growth.
• Collaborate with the Niche Marketing Manager to develop captivating campaigns and activations that elevate brand perception and engagement.
• Together with the Key Account Manager of the area, analyze sales, business KPIs, and competition activities monthly, to identify risks & opportunities and give feedback and recommendations accordingly.
• Cultivate strong relationships with key stakeholders, including airport authorities, travel retailers, duty-free operators and recruitment agencies. Collaborate closely with partners to implement marketing campaigns, product launches, and in-store activations. Take initiative in negotiating the best conditions for PUIG portfolio.
• Become an expert of your market in developing your local network and feeding the headquarters with efficient business intelligence.

 

Cultivate Niche Expertise:

• Demonstrate an in-depth understanding of the niche fragrance and beauty segment, including emerging trends, customer preferences, and competitor landscape. Leverage this expertise to identify untapped opportunities and position our brands as leaders in the niche market.
• Stay abreast of industry trends, consumer preferences, and competitor activities within the niche fragrance and beauty sector for Penhaligon's and Byredo. Utilize market insights to recommend innovative strategies for business growth.
• Participate in the elaboration on Trade Marketing plans by providing key relevant input from each door environment, requirements, key dates.

 

Build high performing teams:

• Recruit, train, welcome, onboard and develop the staff, either through Puig HR or an agency / retailer.
• Set the targets and monitor them, to assess performance of the staff at quantitative and qualitative level.
• Conduct monthly business reviews with Beauty Representatives (BR´s) inclusive of sales performance and KPI analysis to ensure sales targets are achieved.
• Partner with HR on all matters related to employee life cycle for Puig employees and with agencies and retailers for BR´s.
• Ensure motivated teams: identify training opportunities, incentive ideas and make proposals to Head Office for implementation
• Act as an inspirational leader to empower the teams to achieve the targets and ensure pride of belonging.

 

Training and Development:

• Organize product training sessions for retail staff to enhance their knowledge and understanding of the niche fragrance and beauty brands. Ensure accurate representation