Marketing Product & Brand Manager

Description

Secured Investment Corp, based in the Inland Northwest, is one of the fastest-growing companies in the private real estate investment marketplace, with a diverse portfolio of brands that includes the Lee Arnold System, Lake City Servicing, and several niche real estate and investment offerings. Rooted in the heart of Coeur d'Alene and Spokane, Secured Investment Corp provides education, private money lending, loan servicing, and real estate investment management, serving thousands of investors nationwide.

Ranked among the top places to work in North Idaho, Secured Investment Corp is actively seeking talented individuals to help drive our mission and respond to our community's growing demand for private real estate investment solutions.

Job Description
As a core member of the Real Estate Division’s Marketing team, the Marketing Product & Brand Manager will be a skilled digital marketing leader with a track record of translating high-growth goals into actionable marketing plans. This role emphasizes scaling KPIs and utilizing data analytics to drive marketing strategies for the division’s unique property and lending services.

Reporting to Marketing Leadership, you’ll collaborate closely with leadership in the Real Estate division to drive prioritization for marketing initiatives that support local service and product-line growth as well as new solution development.  This position is an in-house position based out of our corporate office in Coeur d Alene.

About You
You are a data-driven marketing leader who thrives in a dynamic environment, capable of advancing Secured Investment Corp’s real estate brands with strategic insights across all marketing channels, including social, search, email, and website. Your background in digital marketing and your strong grasp of local real estate trends will be essential in helping Secured Investment Corp serve the unique needs of our Spokane and Coeur d'Alene communities.

Responsibilities:

• Multi-Channel Marketing ROI: Oversee multi-channel initiatives, tracking performance across platforms (paid and organic social, paid search, email, etc.) to attract leads at targeted acquisition costs.
• Conversion Rate Optimization: Use an A/B testing approach to optimize brand marketing funnels and increase conversion rates.
• Roadmap Development: Collaborate with divisional leadership to create a roadmap for marketing that aligns with revenue targets, KPI improvements, and product launches.
• Lifecycle Marketing/Email: Lead the development of customer journey improvements, including digital content, email automation, and landing page optimizations.
• Brand Content Strategy and SEO: Drive content creation that builds awareness and engagement, while supporting marketing goals and enhancing online visibility.

Additional Skills and Responsibilities:

• Partner with the Real Estate division’s leadership to elevate brand visibility and capture leads for the sales team.
• Manage content calendars, event schedules, and monthly newsletters.
• Create and implement email campaigns, social posts, and landing pages.
• Manage hands-on or collaborate with external agencies on Google and FB ad campaigns.
• Conduct keyword research and identify optimization opportunities for content.
• Oversee metrics and create regular reporting on campaign performance.

Requirements

• 3+ years in brand or digital marketing with leadership experience.
• Proficiency in Google and Facebook advertising and analytics.
• Familiarity with HubSpot, WordPress, and ClickFunnels.
• Strong understanding of the real estate industry, including private money lending (preferred).
• Excellent communication, copywriting, and project management skills.
• Enthusiastic, adaptable, and resilient in a fast-paced environment.