Director, Marketing - Mitchell & Ness

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

About the Role: 

The Director of Marketing will lead the development and execution of an integrated marketing strategy for Mitchell & Ness, ensuring alignment with brand vision, business objectives, and growth priorities. This role reports to the VP of Marketing and serves as a key strategic partner in translating brand, business, and partnership priorities into impactful marketing plans.
As a steward of an iconic heritage brand, this role is responsible for honoring Mitchell & Ness’ legacy while evolving how the brand shows up for today’s and future fans. This position is highly focused on leadership, strategic planning, and accountability—setting direction, prioritizing initiatives, and leading a high-performing team to deliver measurable results.

How You Will Make an Impact

• Own and evolve the Mitchell & Ness marketing strategy, aligning brand positioning, heritage, and storytelling with seasonal priorities and commercial goals.
• Develop and lead annual and quarterly marketing plans, including campaign roadmaps, budgets, and clearly defined success metrics.
• Partner closely with the VP of Marketing to translate league, partner, and collaboration priorities into integrated marketing strategies that feel authentic to the brand.
• Serve as a steward of the Mitchell & Ness legacy, ensuring iconic moments, teams, and eras are brought to life in ways that resonate with modern consumers.
• Lead and inspire a team of marketing professionals (Category, Social, Event, DTC Leads), setting clear goals, expectations, and accountability for outcomes.
• Oversee integrated campaigns, product launches, collaborations, and cultural moments from concept through execution.
• Balance short-term commercial objectives with long-term brand building, protecting and strengthening brand equity over time.
• Ensure all marketing initiatives consistently reflect Mitchell & Ness brand standards, voice, and craftsmanship.
• Establish and track KPIs to measure performance, optimize investment, and drive continuous improvement.
• Provide clear, consistent updates to senior leadership on priorities, progress, risks, and results.
• Own the marketing budget, ensuring disciplined forecasting, tracking, and ROI-driven decision-making.
• Drive operational excellence through strong planning, prioritization, and scalable marketing processes.

What You Bring to the Team

• 8–10+ years of progressive marketing experience, including leadership roles with ownership of strategy and execution.
• Proven experience developing and delivering integrated marketing plans that drive both brand growth and business results.
• Strong people leader with experience building, coaching, and holding teams accountable.
• Strategic thinker who can translate business objectives into clear, executable marketing priorities.
• Demonstrated ability to influence senior stakeholders and collaborate cross-functionally.
• Strong analytical and results-oriented mindset, with experience defining and measuring KPIs.
• Excellent communication skills, both written and verbal.
• Experience managing budgets and external agency partners.
• Ability to thrive in a fast-paced, evolving environment.
• Deep appreciation for sports history, culture, and craftsmanship, with the ability to translate legacy and authenticity into modern, relevant marketing.

What’s In It for You

• Opportunity to help steward and evolve one of the most iconic heritage brands in sports.
• High-visibility role with direct impact on brand growth, cultural relevance, and long-term equity.
• Partnership with senior leadership and influence across the broader organization.
• Ability to build, lead, and develop a talented marketing team.
• Dynamic environment at the intersection of sports, culture, fashion, and storytelling.
• Competitive compensation and benefits package aligned with experience and impact.
• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on colla