Marketing Automation Manager

Airwallex is a global payments fintech company transforming the way businesses move and manage money globally. We have built a global financial infrastructure platform to help businesses transact, collect and pay across 130+ countries and 50+ currencies, without the constraints of the traditional global financial system. We've grown to 20 global locations and have raised over $900 million in funding. To support our ambitious growth plans, we’re looking for smart, collaborative and passionate people who are looking to make a genuine impact. 
Established in 2015 in Melbourne, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, and North America.
The Role:
Airwallex is seeking a talented and experienced Marketing Automation Manager to join our Marketing Strategy & Operations team. In this role, you will play a crucial part in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. The ideal candidate is a strategic thinker with a strong background in marketing automation platforms, data analysis, and campaign optimisation.You will join the Airwallex Marketing team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology and local flexibility and speed in execution. This is a great opportunity to join that team, and help shape the next phase of Airwallex’s growth.

What you will be doing:

• Marketing Automation Strategy:
• Develop and implement a comprehensive marketing automation strategy aligned with Airwallex's business objectives.
• Collaborate with cross-functional teams (Lifecycle, Growth, Content.) to understand marketing goals and create automated workflows that measurably improve customer experience and conversion.

Platform Management:
• Manage and optimize our marketing automation platform (e.g. Marketo) to ensure efficient campaign execution, database hygiene, integration health and lead nurturing.
• Stay abreast of industry trends and updates to continuously enhance platform capabilities.

Campaign Development:
• Collaborate with content, design, and demand generation teams to support targeted and personalised automated campaigns.
• Utilize data-driven insights to optimize campaign performance and enhance the overall customer journey.

Segmentation and Targeting:
• Develop and implement audience segmentation strategies to deliver personalized content to key customer segments.
• Work closely with analytics teams to leverage data insights for effective targeting.

Testing and Optimization:
• Conduct A/B testing on campaigns to improve engagement rates, conversion, and overall performance.
• Implement best practices for email deliverability and ensure compliance with relevant regulations (e.g., GDPR).

Analytics and Reporting:
• Establish KPIs and metrics to measure the effectiveness of marketing automation campaigns.
• Provide regular reports and insights to the marketing leadership team, making data-driven recommendations for continuous improvement.

Training and Documentation:
• Train marketing team members on marketing automation best practices.
• Maintain documentation of workflows, processes, and platform configurations.

What you bring:

• Proven experience in marketing automation platforms (e.g., Marketo, Pardot, SFMC).
• Familiarity with enterprise CRM systems and integration with marketing automation tools.
• Excellent project management and communication skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Bachelor's degree in Marketing, Business, or equivalent experience.

It's great if you have

• Certification in marketing automation platforms is a plus
• Other experience in related marketing technology platforms (eg. CDPs, testing tools)

At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. We want you to share in our success, which is why you’ll be offered a competitive salary plus valuable equity within Airwallex. We also like to ensure we create the best environment for our people by providing a collaborative open office space with a fully stocked kitchen. We organize regular team building events and we give our people the freedom to be creative.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any oth