Demand Generation Marketing Manager

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

We are seeking a skilled Demand Generation Marketing Manager to join our growing marketing team. The ideal candidate will be responsible for helping to create and execute demand generation campaigns that drive sales and revenue growth. You will support building and managing our lead generation process, executing inbound and outbound marketing campaigns, analyzing and reporting on campaign results and collaborating with our regional marketing teams to optimize campaign performance. The successful candidate will have a strong understanding of B2B demand generation in the cybersecurity space and a track record of delivering successful campaigns that generate quality leads.

Roles and Responsibilities:

• Assist with planning, implementing and managing demand generation strategies and inbound/outbound campaigns across a variety of channels including email, webinars, events, content syndication programs and other digital marketing channels
• Support content development efforts by assisting in verticalizing the content, ensuring that it is tailored and optimized for specific industry verticals, target audiences, and marketing objectives.
• Develop a lead nurturing process for marketing campaigns
• Compose persuasive and impactful copy for emails, microsites, landing and registration pages
• Manage our web hosting platform, BrightTALK, to include setting up webinars, monitoring and analyzing metrics such as registration rates, attendee engagement and conversion rates to optimize future campaigns; upload content from other platforms
• Collaborate with marketing operations to track, analyze, overlay data points and report on campaign performance
• Explore opportunities to reach net new accounts and build our database
• Liaise with regional marketing teams to support pipeline efforts and brand building
• Conduct market and customer research to identify opportunities and challenges
• Stay up-to-date with the latest demand generation trends and technologies, and recommend relevant insights to improve campaign performance
• Manage ad-hoc activities as needed

Experience / Qualifications:

• Bachelor's degree in marketing, business or a related field
• 5-7 years of experience in B2B demand generation, preferably in a cybersecurity, technology or software company
• Proven experience developing and executing successful demand generation campaigns across multiple channels
• Capacity to generate innovative ideas and develop unique and engaging copy that resonate with our target audience and differentiate our brand
• Strong understanding of lead generation, lead scoring and lead nurturing processes
• Experience with marketing automation and CRM systems such as Marketo and Salesforce
• Strong analytical skills and experience using data to measure results and inform campaign decisions
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

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Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 800 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 3,500 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.  

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

Some added perks….

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
• 100% employer-paid medical premiums (