Demand Generation Manager, Community Safety

Who is Flock?

Flock Safety provides the first public safety operating system that empowers private communities and law enforcement to work together to eliminate crime. We are committed to protecting human privacy and mitigating bias in policing with the development of best-in-class technology rooted in ethical design, which unites civilians and public servants in pursuit of a safer, more equitable society. 

Our Safety-as-a-Service approach includes affordable devices powered by LTE and solar that can be installed anywhere.  Our technology detects and captures objective details, decodes evidence in real-time and delivers investigative leads into the hands of those who matter. 

While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fun relationships even when we are physically apart. Our flock of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. Flock Safety is headquartered in Atlanta and operates nationwide. We have raised over $380M in venture capital including a recent Series E round led by Tiger Global.  Now surpassing a 3B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Role

Reporting to the Director of Marketing, this role will manage and own the demand generation strategy for the community safety vertical. Executing end-to-end marketing campaigns to increase awareness, and drive pipeline and revenue growth. We’re looking for candidates with a strong record of driving demand through a variety of strategies and tactics, including integrated campaigns, partnerships, content syndication, emails, webinars, and more. You will work across the marketing and revenue organization, partnering with sales, product marketing, content, email marketing, and marketing ops. This person should be a self starter, well-organized, a great communicator and listener, with the ability to keep our customer’s perspective at the forefront of all strategic marketing initiatives.

How you'll make an impact: 

• Develop and oversee end-to-end integrated marketing campaigns specifically tailored to our community safety audience. Your expertise will drive these campaigns from initial concept to execution, ensuring they resonate with our target market.
• Experiment with and manage a diverse range of demand generation efforts, including lead buys, sponsored newsletters, webinars, content syndication, and more. Your creative approach to distribution will increase our reach and drive more pipeline.
• Work in tandem with our brand and content teams to find and develop new methods of content distribution, enhancing the visibility and engagement of our material.
• Ensure accurate tracking and reporting of marketing campaigns. Your analytical skills will translate data into actionable insights, driving continuous improvement and learning.
• Engage with multiple partners on our marketing and revenue teams, including the events team, product marketing, public relations, email marketing, performance marketing, and content team. Your role is pivotal in aligning and coordinating these teams for integrated campaigns.
• Utilize your creative abilities to craft compelling emails, landing pages, ad copy, and marketing content that speaks directly to our audience.
• Collaborate closely with sales and revenue teams to target specific accounts, personas, and contacts, ensuring that our marketing efforts are finely tuned to our market’s needs.
• Deeply understand Flock Safety’s products and the customer journey within the community safety vertical, becoming an advocate and expert in our offerings.

We're looking for people who:

• 3+ years of proven experience in demand generation, particularly in managing integrated marketing campaigns that drive awareness and pipeline growth.
• Strong skills in content syndication and understand how to maximize the reach and impact of content across various channels.
• Excellent cross-functional collaboration abilities, with a track record of working effectively with sales, product marketing, marketing ops, content marketing, email marketing, and performance marketing teams.
• A creative and analytical mindset, you are constantly coming up with new ideas, and have the ability to test, implement, and measure their success.
• Strong communication skills that enable you to form strong partnerships across teams and disciplines.
• Creative problem-solving abilities and a results-oriented mindset.
• A self-starter mentality, who thrives in fast-paced environments, you’re comfortable taking the initiative and forging new paths.