Sr. Manager, North America Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Senior Manager of North America Marketing is responsible for regional Marketing activations for WBDCP and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all WBDCP intellectual property to drive to revenue goals.  The team collaborates closely with Sales & Retail Business Development, Category Management, Creative/Product Development, Legal and Finance to drive financial targets and business innovation to reach fans. A successful candidate is strategic, innovative, thinks creatively, is flexible, works collaboratively, and has exceptional communication skills.

The objective of the Senior Manager position is to help maximize the region’s business and drive holistic marketing activations across the market. This role works in close partnership with North America Sales and Retail Brand Development to drive retail marketing campaigns, differentiation, purchase intent and sell-through initiatives across assigned retail accounts. This position also works closely with the CP Global Franchise teams to identify specific needs for the region. Franchises include and are not limited to DC, Harry Potter, Looney Tunes, and Discovery.

Your Role Accountabilities...

• North America Franchise Management & Strategic Plan Development: Leverages global Franchise plans to develop, manage and present North America strategies.
  • Localizes global franchise plans for assigned franchises for licensees for North America and works to develop cohesive and synergistic plans across all disciplines within WBCP
  • Determines franchise prioritization and strategic approach for North America region in partnership with Sales and Category
  • Creates digital marketing and franchise B2B sell-in tools (i.e. Recaps, One-sheets, etc.)
  • Identifies franchise and consumer segment growth opportunities
  • Utilizes Best Practices from other regional activations

• North America Digital Strategy & Management: Leverages licensee and retail marketing to develop digital marketing communication tactics to drive awareness of product launches
  • Marketing Campaign management and oversight of all product content and media campaigns for digital marketing across all franchises in North America
  • Determines franchise prioritization for digital marketing programs for the development of product content
  • Directs strategy and manages development of newsletters and other digital efforts, driving value for our licensees & retailers through O&O platforms.
• North America Retail Marketing Strategy: Leverages Sales and RBD plans to develop retail marketing plans and post-mortem analytics
  • Creates retail marketing activations and sell-in tools specific for assigned retailer(s) to differentiate across the market
  • Determines franchise and retail prioritization for North America in partnership with Retail Sales and Category leads.
  • Marketing Campaign management and oversight (Plan of Record, Activation Plan)
• Drives the following Marketing activities for North America:
  • Develops Marketing campaigns to drive strategic and operating plan of assigned franchise(s) and retailer(s)
  • Execution of retail and consumer marketing initiatives, including serving as one of the NA liaisons within CP, other Warner Bros. divisions vendor/agencies for assigned franchise(s) and retailer(s).
  • Franchise and retail oversight on digital marketing activations such as original digital video content, influencer initiatives, and retail & consumer media campaigns.
  • Ensures that marketing activations are designed and implemented to meet specific measurable go