Associate Marketing Manager

Job Description

Team Member must work onsite at our Raleigh, NC HQ four days a week.

SUMMARY 

This Associate Marketing Manager, Field Marketing & Sponsorships is a key marketing position supports the growth and development of Professional & DIY Field Marketing efforts at Advance. This position will report to Manager of Field Marketing & Sponsorships, supporting key strategic priorities by working cross functionally with sales, operations, merchandising, eCommerce, training and marketing channel owners to develop and execute impactful go-to market plans.  This position will leverage data and insight to inform strategy and track impact.  

RESPONSIBILITIES  

Responsibilities include the following.  Other duties may be assigned. 

• Develop, manage and execute every aspect of go-to-market activities for new store openings, competitive intrusion, and other initiatives using all marketing channels and tactics available including print, digital, email, social media, promotional items, sponsorships etc, in markets across the US & Puerto Rico 

• Develop and execute integrated campaigns to drive customer interest, consideration, acquisition and retention through market specific activation. Support to include utilizing all channels and tactics available and leveraging data to inform decisions. 

• Selection and management of merchandise on the company’s eStore and all related program management 

• Responsible for tracking and forecasting budget as it relates to areas of responsibility. 

• Lead meetings and presentations with field team and other departments to teach and gain alignment on programs and support plan. 

• Perform regular field visits to engage store teams, support marketing activations, and gain insights that guide our marketing decisions  

• Gathers inputs and directives from collaborative work groups to help build and develop programs that are effective and impactful. 

• Responsible for writing marketing briefs to aid in the production of marketing materials to support key initiatives. 

• Support Integrated Marketing Activities for key enterprise initiatives, including Advance, Carquest Auto Parts, WorldPac and Autopart International, leveraging all appropriate channels to support the needs of the business.  

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Highly proficient with MS Office software- intermediate Excel and PowerPoint 

• Strong verbal and written communication skills 

• Strong organizational and time management skills 

• Ability to plan and manage time and resources, establish priorities and meet goals 

• Ability to develop and manage projects from conception to execution 

• Ability to communicate and influence at various levels within the organization and cross-functionally 

• Shows a passion for work and the energy to perform at a high level 

• Up to 15% overnight travel 

EDUCATION and/or EXPERIENCE  

Bachelor’s degree in Marketing, Communications, or related field, and