Executive Director, Client Marketing Initiatives

You desire impactful work.
 

You’re RGA ready

RGA is a purpose-driven organization working to solve today’s challenges through innovation and collaboration. A Fortune 200 Company and listed among its World’s Most Admired Companies, we’re the only global reinsurance company to focus primarily on life- and health-related solutions. Join our multinational team of intelligent, motivated, and collaborative people, and help us make financial protection accessible to all.

A Brief Overview

The Executive Director, Client Marketing Initiatives is responsible for leading client-focused campaigns that provide useful and differentiated experiences, that foster even stronger relationships and engagement between RGA and our clients, and impact client acquisition and retention. The ideal candidate possesses a mastery of wide-ranging sales and marketing talents, can interpret complex business challenges, clearly articulate best-practice recommendations, and effectively implement the solution either independently or by leading cross-functional project teams, as appropriate. Applying their sophisticated analytical skills, the Executive Director, Client Marketing Initiatives will track success measures of assigned programs and report out to regional leadership and key stakeholders to ensure transparency and understanding and to further the CMS Team's mission of advancing the RGA Americas marketing plan and business development success.

What you will do

• Collaborate with RGA Americas business leadership and account teams to identify complex business challenges and opportunities, translate them into appropriate marketing solutions, secure necessary resources, and lead program implementation.

• Direct cross-functional project teams to implement and execute targeted client campaigns while maximizing the value to RGA, delivering on the needs of business development, pricing, underwriting, actuarial services, underwriting services, operations, and other functional areas within the Americas regional business lines.

• Develop and amplify key messages for the Americas region through the curation and targeted dissemination of content marketing programs and strategic growth-focused campaigns, inclusive of the development, packaging, positioning, and launching of new services, solutions, and capabilities.

• Identify new, innovative ways to increase client engagement, which includes responsibility for the implementation and success measurement of those efforts.

• Curate and maintain execution plans for campaigns that clearly articulate their fit with global and regional strategies and demonstrate progress with established project success factors and other key performance indicators.

• Maintains regular and predictable attendance.

• Performs other duties as assigned.

Qualifications

• Bachelor’s Degree in Arts/Sciences (BA/BS) in marketing or related field required

• Master’s degree in Arts/Sciences (MA/MS) or MBA in marketing and/or communications preferred

• 15+ Years of experience and demonstrated leadership in marketing strategy and business development support, including working with a life/health insurance or financial services company required

• 6+ Years of technical / insurance / reinsurance marketing experience required

• Marketing leadership experience required

• 5+ Years of experience working directly with executive leadership required

• Life/health reinsurance or life/health insurance-related experience preferred

• 7+ Years of experience working directly with executive leadership preferred

• Advanced business acumen and deep subject matter expertise in marketing and business development practices. required

• Demonstrated ability to provide tangible and effective support resulting in the achievement of business growth strategy objectives. required

• Highly advanced oral and written communication skills, demonstrating the ability to be persuasive and convey sophisticated business concepts and to all stakeholders, including clients, vendors, and internal associates at all management levels. required

• Comfortable working in a fast-paced environment and ability to manage multiple priorities and deadlines at once. required

• Highly advanced ability to foster teamwork and implement change, employing advanced project management methodologies and delegating key responsibilities to other project team members. required

• Advanced ability to investigate, analyze, and solve complex problems/issues. required

• Ability to collect, analyze, and synthesize marketing insights from multiple sources, including advanced experience with market sizing, c