Brand Communications Manager Sports

Purpose & Overall Relevance for the Organization:

Manage brand communications for adidas Sport Business units, in order to build powerful brand momentum around Sport moments and selected cross-category campaigns, strong consumer engagement, plan effective implementation and excellent execution, support sell out. Manage integrated plans according to guidelines, brand standards and business objectives in the country

 

Key Responsibilities:  

• Develop, steer and execute country category activation plans landing holistic approach with Euro/ Global campaigns across all communication channels (comms, media, PR, social, digital, events, etc ) in collaboration with horizontal  and vertical BU teams.Ensure all consumer touch points (comms, channel marketing, sport marketing, culture marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).
• Assure that Sport brand image is consistent and coherence across all the channels and guarantee synergies and alignment, following Brand guidelines and brand positioning and standards.
• Look always for localization, always keeping in mind the most culturally relevant moments for the country, opportunities in order to empower brand visibility, partnerships and appeal in all the touchpoint (digital and physical), in owned and earned properties.
• Implement media integrated communication plans and consumer activations and specific project, in line with objectives and brand positioning.
• Lead, manage, keep activated and measured all the adidas Communities and selected brand partners.
• Coordinate and keep up to date the bases and the adidas touchpoint, work constantly on consumer engagement.
• Brief and manage the communication events agencies/ media / partners for effective brand initiatives which sustain the category plans, guarantee brand consistency and executional excellence.
• Bring contribution into the creation of seasonal cross-category brand comms plan of respective area of responsibility.
• Implement KPI setting for every plans and initiatives, be responsible for qualitative, quantitative analysis and reports in order to monitor effectiveness of the implemented projects and ensure brand excellence, all plans and initiatives must be on-budget/on-time.
• Monitor activities in order to evaluate return of the investments.
• Represent brand knowledge and specific expertise over the consumers, customers, partners and competitors.
• Budget management.

 

Knowledge, Skills and Experience:

• Experience in brand marketing and/or sales (sporting goods industry preferred)
• Project management experience
• Advanced user of MS Office suite of products
• Consumer and customer-minded brand builder and implementation driven personality
• Experience with digital production process and technical nature of developing digital marketing initiatives.
• Experience managing communications touchpoint and evolving media landscape knowledge and it KPI
• Understanding of key Digital success metrics along the consumer journey on- and off-site
• Ability to manage or collaborate with internal and external multidisciplinary groups
• Strong Sport Industry knowledge (lifestyle industry is a plus)
• Passion for sport, football, lifestyle, technology, e-gaming, trends in consumer behavior and evolution of communication landscape
• Social media platforms.

 

Requisite Education and Experience / Minimum Qualifications:  

• 4 - 7 years of marketing / communication working experience
• Fluent English (written and spoken)
• Fluent in local language (if applicable) preferred
• Strong presentation skills
• Bachelors in related field required