Marketing Customer/Member Consultant - GROWMARK, Inc. - Remote (IL)

SALARY RANGE: $77,350.00 - $106,375.00 

GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States. More information is available at growmark.com.

See what it's like to work at GROWMARK: https://youtu.be/CSVMnKCySsY

PURPOSE AND SUMMARY STATEMENT

Responsible for providing leadership to member/retail cooperatives in development and execution of enterprise marketing initiatives across multiple channels/platforms that drive sales and build customer engagement and loyalty at the member/retail level. Assures that the GROWMARK System’s marketing thrust is creative, focused, branded, effective, and coordinated across all divisions.

 

ESSENTIAL JOB FUNCTIONS

Collaborates with member/retail leadership, field staff, and member resources team members in the strategic planning and development of local marketing and communication plans to reach established goals that are measurable and in alignment with GROWMARK divisions and Enterprise Marketing objectives.

 

Collaborates with member/retail leadership in researching and understanding the competitive landscape, defining customer and target segments at both regional and enterprise level.

 

Oversees development and implementation of local marketing collaterals in support of member/retail marketing strategies. Maintains the integrity of established brands across product lines, advertising, and all other internal and external communications.

 

Provides leadership and direction to member/retail Marketing Assistants in local execution of sales and marketing activities including a strong emphasis on digital marketing, engagement and content creation/collaboration with predetermined goals that are measurable.

 

Serves as project manager developing campaigns and activities to member/retail salespeople when appropriate.

 

Provides insight to sales and marketing leaders within GROWMARK business units about opportunities to align Enterprise Marketing campaigns and initiatives to those which would be most effective and well-utilized by member/retail cooperatives.

 

Collaborates with Member Resources team members and enterprise marketing leadership team in the development of member marketing programs that will be effective in supporting sales programs.

 

OTHER JOB FUNCTIONS
Fosters a working knowledge of member/retail product lines, differentiators, and business goals and utilizes those insights to inform comprehensive marketing strategies prioritizing the cross-sell and upsell mindset.

 

Responsible to stay actively engaged and build overall personal awareness on current and emerging trends, best practices and other relevant information related to enterprise marketing with an emphasis on digital.

 

Communicates strategic recommendations and campaign insights clearly and confidently to all levels of leadership, tailoring the message for technical and non-technical audiences.

 

Ability to ask the right questions to get to root causes, analyze problems, and provide holistic recommendations based on knowledge.
 

Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team.

 

Follows GROWMARK’s Code of Conduct a