Senior Manager, Global Social Media

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States remotely from home. It’s about impact, not location.

As Sr. Manager, Global Social Media you will be responsible for the strategic development of all owned global social media channels inclusive of channel strategy, agency resourcing, creative development, and measurement.  

What You’ll Do

• Champion the strategic vision for Sonos's global social media presence, overseeing the comprehensive implementation of long-term strategies and day-to-day execution. You'll continuously evolve and expand this strategy by leveraging data-driven insights and community feedback, ensuring alignment with overall business priorities and brand guidelines.

• Architect and implement innovative strategies to transform social media into a powerful customer acquisition engine, driving measurable growth and engagement.

• Lead and foster collaborative relationships with global marketing counterparts and regional marketing teams to ensure seamless alignment and inclusion of localized initiatives showcasing cultural touchpoints across key markets.

• Rebuild a sense of community across organic social media touchpoints, integrating the brand voice and tone across owned channels and within communities, driving relevancy and engagement. 

• Champion continuous optimization of all organic social media channels through rigorous A/B testing, performance analysis, and data-driven insights, maximizing reach, and engagement.

• Cultivate and manage high-impact relationships with external agencies, ensuring all content consistently reflects Sonos's brand identity, elevates our brand platform, and resonates deeply with our target audience. You'll establish clear, quantifiable metrics to evaluate the success of all initiatives, using these insights to inform and refine future strategies.

• Act as a central social media expert, working closely with cross-functional teams including CRM, DTC, product marketing, creative, analytics, and product to ensure strategic alignment and integrated campaign execution.

• Rigorously manage the social media budget, optimizing resource allocation to maximize ROI and achieve strategic objectives.

• Stay at the forefront of evolving social media trends, emerging platforms, and technological advancements, proactively identifying new opportunities for Sonos to innovate, engage audiences, and maintain a competitive edge.

• Maintain an issues management plan for social media, ensuring swift, coordinated, and effective responses to safeguard brand reputation and mitigate potential negative impacts.

What You’ll Need

Basic Qualifications

• 10+ years experience in social media, digital marketing, content strategy for a premium consumer product company. 

• Extensive experience managing global owned social media channels. 

• Proven ability to articulate vision and strategy to executive leadership and cross-functional stakeholders. 

Preferred Qualifications

• Strong understanding of social media platforms, analytics tools and social media content management systems. 

• Experience hiring, developing and managing high-performing, diverse, inclusive and globally distributed teams.

• Extensive experience managing and collaborating cross functionally to drive alignment and impact across an organization.

• Ability to analyze data and use insights to drive decision-making.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Experience with consumer electronics, consumer goods or technology products is a plus.

Research shows that some candidates may not apply for roles if they