Senior Marketing Operations Manager (Flex)

Our mission 🚀<br/>Founded in 1999, Scaleway, the cloud of choice, helps developers and businesses to build, deploy and scale applications to any infrastructure. Located in Paris, Amsterdam and Warsaw, Scaleway’s complete cloud ecosystem is used by 25,000+ businesses, including European startups, who choose Scaleway for its multi-AZ redundancy, smooth developer experience, carbon-neutral data centers and native tools for managing multi-cloud architectures. With fully managed offerings for bare metal, containerization and serverless architectures, Scaleway brings choice to the world of cloud computing, offering customers the ability to choose where their customer’s data resides, to choose what architecture works best for their business, and to choose a more responsible way to scale.<br/>Our journey 💡<br/>We want all our actions and decisions to bring us closer to achieving our vision: building and scaling technologies that make sense to us, to our customers and their end users. Scaleway is the challenger nobody’s expecting.As our business scales, the customers and developers we serve are increasingly diverse and global. Giving them an unbeatable experience is central to our business strategy and value proposition. To better understand them, we've discovered that the best way to deliver the highest value and performance is by incorporating a well-rounded team that leverages diverse perspectives,  knowledge, skills, and cross-cultural understanding. <br/>Our values 💜<br/>Singularity: We do it our own way. Community: One company, one cultureAdventure: Level up if you dare, never stop innovating. Leadership: Be the leader you want to follow.Excellence: We want to be customers' first choice as a cloud provider.Rock Solid: You can always count on us! <br/>We are actively searching for a seasoned Senior Marketing Operations or Marketing Automation Manager to become a vital part of our dynamic Revenue Operations team. This role calls for an individual who thrives on optimizing marketing campaigns and email strategies through automation and meticulous processes, is experienced in the implementation of Account Based Marketing campaigns, and has a genuine passion for constructing and optimizing marketing technology ecosystems. We require a specialist well-versed in crafting cross-team processes and deploying scalable marketing campaigns, ensuring that our marketing efforts seamlessly integrate with our sales objectives.If you are a specialist poised to make a transformative impact in the realm of marketing operations, we invite you to join us in this exciting journey. Your proficiency in orchestrating efficient processes, harnessing the power of marketing automation, and propelling ABM initiatives will play a pivotal role in our continued success.<br/><br/>About the Job As the Senior Marketing Operations Manager, your role will be pivotal in spearheading the success of our marketing campaigns, working closely with field marketing, growth marketing. You'll be at the forefront of campaign success, process enhancement, and fostering the harmony between marketing and sales endeavors. <h3>Responsibilities</h3> <ul> <li>Orchestrating Advanced B2B Campaigns: Leverage your proficiency in marketing automation platforms to create, execute, and evaluate intricate B2B multi-channel campaigns meticulously designed for our target market.</li><li>Data-Informed Insights: Forge and uphold data-driven reporting mechanisms and dashboards, enabling the meticulous tracking of campaign efficacy, marketing ROI, and the performance of our sales funnel.</li><li>Strategic Email Marketing: Devise and execute strategies for email marketing that encompass the complete spectrum of campaign planning, segmentation, and full-funnel automation, thereby optimizing customer engagement and conversion rates.</li><li>ABM Collaboration: Collaborate seamlessly with cross-functional units to conceive, implement, and fine-tune account-based marketing (ABM) strategies. This alignment will effectively target key accounts and harmonize marketing and sales efforts.</li><li>Intelligent Scoring Models: Develop and implement lead and account scoring models aligned with our specific needs. These models will take into account factors like company characteristics, user actions, and engagement.</li><li>Ensure Data Integrity: Take charge of data cleanliness and integrity by overseeing marketing data governance, data segmentation, and the maintenance of our lead/contact database.</li><li>Seamless Sales Collaboration: Collaborate harmoniously with our sales operations to streamline lead management workflows. This encompasses aspects such as lead routing, nurturing, and the seamless transition of leads to our sales unit.</li><li>Enablement: Contribute to the growth of your peers by delivering training and education on marketing automation platforms and the optimum execution of campaigns.</li></ul> <h3>Minimum qualifications</h3> <ul> <li>Minimum of 5 years of experience in