Multi-Market Media Planner

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

TEGNA, one of the nation’s leading broadcasters, has an exciting new opportunity for an experienced Multi-Market Media Planner that will work closely with the Central Ad Operations Team and our Advertising Partners to forecast and traffic all multi-market campaigns across all digital advertising platforms, such as web, mobile in-app, and OTT/CTV. 

Responsibilities:
This is a critical role with a wide range of responsibilities, including:

Create solution-based needs proposals based on information provided by the customer
•    Responsible for managing the day-to-day execution of ongoing multi-market digital advertising accounts and campaigns.
•    Contribute to the monthly, quarterly and annual revenue goals by making sure all impressions and deliverables are achieved and reported in full.
•    Ensure that all elements of multi-market advertising campaigns are completed in an accurate and timely manner.
•    Meet client needs by analyzing data, preparing recommendations and performing optimizations to further increase the success rate.
•    Assist Account Executives with creating advertising proposals utilizing cost per thousand pricing structures.
•    Report to sales team regarding advertising inventory, forecasting, campaign performance and sell thru reporting.
•    Compare internal reporting with third party reports to ensure campaigns are tracking and running as contracted.
•    Process customer credit requests (i.e. review against insertion orders) and report status to the sales executives.
•    Coordinate with billing department to resolve monthly invoicing discrepancies.
•    Manage testing and trafficking of all ad creative
•    Collaborate with Programmatic Sales and Yield team on revenue-generating projects.
•    Work cooperatively with team members and clients to deliver a high level of service.

Requirements:
•    Bachelor’s degree from an accredited university/college or technical related discipline required.
•    3 - 5 years of practical work experience in digital advertising technology.
•    2+ years in digital ad serving technology such as Google Ad Manager
•    Proven knowledge of the digital advertising technology stack and workflow.
•    Strong interpersonal and team skills.
•    Ability to handle multiple tasks/projects at once.
•    Superior organizational skills and attention to detail.
•    Quick and adaptive learner who will develop expertise in digital workflow and ad serving systems.
•    Ability to operate independently with discipline in a remote environment.
•    Ability to convey technical and complex information through written and verbal communication.
•    Ability to react to change productively.
•    Proficiency in all Microsoft products, including PowerPoint, Excel, and Word.
•    Flash, HTML, and JavaScript, basic knowledge.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a prou