Marketing Associate - Craft Education

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

 

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.  

 

At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs.  Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs.  Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

 

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs.  We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.  

 

If you’re looking to join the work-based learning revolution, we’d love to talk with you.  At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development.  We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Pay Range: $54,800.00 - $82,200.00

Job Description

The Marketing Associate, B2B SaaS Enterprise, is responsible for supporting content development, campaign execution, and lead generation efforts to engage enterprise decision-makers. This role involves creating and managing marketing materials such as blog posts, case studies, and white papers, as well as optimizing multi-channel campaigns across email, social media, and digital advertising. The associate will conduct market research and competitive analysis to refine messaging strategies, assist in sales enablement by developing collateral for the sales team, and support event planning for webinars and industry conferences. Additionally, they will track marketing performance metrics, providing insights to enhance campaign effectiveness and audience engagement.

Primary Responsibilities

• Content Development and Management: Support the creation and management of marketing content such as blog posts, white papers, case studies, and infographics tailored to enterprise audiences, focusing on thought leadership and product value.
• Campaign Execution and Optimization: Assist in executing multi-channel campaigns across email, social media, and paid advertising, optimizing them based on performance data to reach enterprise decision-makers effectively.
• Market Research and Competitive Analysis: Conduct research to understand the enterprise SaaS market, identify target customer segments, and analyze competitor activities, translating insights into actionable marketing strategies.
• Lead Generation and Nurturing: Collaborate on initiatives to attract and nurture leads through top-of-funnel and mid-funnel campaigns, aligning messaging with key enterprise buyer personas and pain points.
• Sales Enablement Support: Work closely with the sales team to produce collateral like pitch decks, one-pagers, and product sheets that highlight the unique value propositions for enterprise customers.
• Event Support and Coordination: Assist with the planning and execution of webinars, conferences, and industry events aimed at building brand awareness and establishing credibility among enterprise prospects.
• Reporting and Data Analysis: Monitor marketing performance metrics, generating reports and insights that guide campaign adjustments and strategic decision-making.