Job Description

POSITION SUMMARY:

As an integral contributor to the Office of Admission, the Assistant Director/Senior Assistant Director of Admission is responsible for recruitment, selection and enrollment of talented students from different backgrounds and experiences from the U.S. and abroad. As part of a team, the Senior Assistant Director supports programs, projects and initiatives focused on recruiting international students to the University. The Senior Assistant Director manages all aspects of recruitment within an assigned geographic territory which is primarily international, and plans, implements, and assesses admission activities and programs, representing the University to a broad and diverse audience as part of a progressive and highly collaborative team.

JOB DUTIES/RESPONSIBILITIES:

International Recruitment and Admission

• In collaboration with the Director of Admission for Operations, and as part of the international recruitment team, plan international recruitment, and manage the execution of the international travel.

• Provide consultation for office-wide international travel recruitment and application generation activities including market research and development, travel to regions around the world.

• Assist with cultivating and programming for ongoing partnerships with international school networks such as United World Colleges.

• Assist with the selection of international candidates for admission and allocating $1.5M in first year scholarships which meet full demonstrated financial need within a need-aware international admission process.

• Facilitate outreach to students regarding English Proficiency requirements and interviews.

• Serve as a Department of Homeland Security Designated School Office for assistance in the issuance of University of Richmond I-20 forms Advise international applicants on the documents required for the student visa application process.

Prospect Management Responsibilities and General Recruitment Activities

• Establish short- and long-range prospect management goals and action plans for assigned regions, both international and domestic. Develop and implement strategies and tactics to identify and strengthen potential prospective engagement and interest in assigned region.

• Develop expertise for designated geographic territory using various data to determine the recruitment goals and strategies for the region. 

• Utilize relational databases to facilitate and assess recruitment activities. Annually review, revise and develop year-end reports for regional prospect management and recruitment activities.

• Determine the recruitment and yield activities that are most effective for each market sector and develop a plan with justifications for proposed activities; manage the travel budget for expenditures associated with off-campus recruitment and yield activities.

• Plan and implement admission activities related to the recruitment and yield of prospective students, including planning all travel logistical arrangements and coordinating high school visits, regional receptions, counselor workshops and/or off-campus interviews. 

• Build relationships with prospective students and serve as the primary point of contact for designated geographic territory.

• Counsel and interview students to determine the students’ educational interests and needs and align those interests and needs with the attributes and strengths of the University.

• Cultivate and sustain collaborative relationships with secondary school counselors, independent counselors, foundation officers, and community-based counselors to encourage top prospects to consider Richmond as a first choice. Sustain long-term productive contact with these constituencies throughout the enrollment cycle through various outreach channels.

  • Participate in an Admission Committee in the holistic review of the academic and personal qualifications of candidates for both acceptance and merit scholarships. Contribute to the final shaping of the class to meet institutional goals.

• Serve as a representative of the University to a wide and diverse audience at college fairs, high schools, information sessions, regional receptions, and on-campus general recruiting programs. Create and deliver informational and compelling messages that address the educational needs of various groups.  Develop and innovate new presentation concepts and ideas as appropriate for evolving audiences.

• Other duties as assign to support the Office of Admission and University mission and goals.

Strategic Guidance