Senior Manager, Business Development & Marketing

Company Description

MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

By joining MKTG Sports + Entertainment, you’ll join a team of innovative, creative and caring people. We know that our agency’s success relies on the achievements of our team members – who we genuinely care about and value. MKTG S+E is led by our core values which focus on collaboration, community, inspiring change, pursuing excellence and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. This is an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.

Job Description

What we’re looking for:

As a Business Development and Marketing professional, you’ll help drive the very life blood of our agency – bringing in new revenue from new clients and putting our agency name up in lights.

What you’ll be doing each day:

• Business Development (50-60%)
  • Creation and management of our ongoing strategic business development plan 
  • Management of new business structure and team – including running team meetings and pushing each member to be proactive 
  • Liaise with each Division Head – focusing on target revenue & target sectors
  • Work with Division Heads on ‘productizing’ their division – developing materials for external marketing 
  • Internal Dentsu liaison point – target of 2-3 Dentsu opportunities that lead to revenue in 2023 
  • Representative of MKTG S+E internally (across global and Dentsu) and externally 
  • Work as initial liaison point with our property sales side (Dentsu Sports International) where applicable
  • Management of in-bound and proactive pitch opportunities (RFI and RFP process) 
  • Management of agency case studies, credentials decks and sizzle reels
  • Management of an allotted six figure business development budget
• Marketing (40-50%): 
  • Creation and implementation of annual agency marketing plan in conjunction with the Managing Director of the Americas 
  • Oversight of all internal and external marketing materials across the agency, including all traditional and digital channels (website, Instagram, and LinkedIn) 
  • Final voice for tone and consistency across agency in conjunction with our Creative department
  • Coordinating our thought leadership and external voice of agency at key conferences / external events    
  • Lead bi-weekly Marketing and Business Development meeting 
  • Work with Heads of Divisions on their potential product marketing ideas
  • Proactively develop contacts across key sports & business publications
  • Assistance in managing marketing events such as our annual Super Bowl party
  • Management of Agency Award entries across the year
  • Management of six figure marketing budget

Why MKTG Sports & Entertainment is the right place for you: 

We’re a global sports and entertainment agency, part of the Dentsu network, that believes those who do it best don’t buy attention. They earn it through:

• A deep understanding of consumer subcultures and communities
• Creating culturally relevant marketing platforms that consumers want to spend time with
• Building ideas born for brands, but designed for fans

We’re built to deliver these three things across our departments - Consulting, Content, Social and Guest Experiences - to produce real business and brand value.

You will be expected to spend approximately 10-20% of your time on the road (sports & entertainment events, potential clients, MKTG S&E & Dentsu offices etc).

Qualifications

• You’ve got 3-5 years sports & entertainment sales / marketing experience (agency experience ideal) with a proven track record
• A highly energized and proactive networker, plugged into the sports and entertainment world 
• You’ll have the experience (and doggedness) t