Digital Marketing Manager - Cordish Living

Role Description

Cordish Living, the residential arm of The Cordish Companies, is seeking a Digital Marketing Manager who is a highly organized and detailed executor with strong digital fluency across the Class-A luxury residential portfolio. This rapidly scaling business unit desires a candidate who translates campaign strategy and messaging into clean, accurate implementation across our digital platforms, ensuring every initiative launches correctly, tracks properly, and reports clearly.

The Digital Marketing Manager turns direction and messaging into live digital execution across websites, paid social placements, ILS/listings, email systems, and analytics. While working with a third-party paid media vendor; this role does not serve as the primary campaign builder, but it does ensure the vendor’s work is implemented correctly, integrated into our systems, and measured accurately.

The ideal candidate is proactive and process-minded, thriving on precision, keeping multiple timelines moving, and spotting issues before they become problems. The Digital Marketing Manager ensures clean handoffs, consistent implementation, and reliable performance visibility across the portfolio of six communities across three markets.

Essential Duties & Responsibilities

Please note this job description is designed to cover the main activities, duties, and responsibilities that are required of the employee for this job. The Digital Marketing Manager may be asked to own, assist with, or report on additional initiatives, based on the needs of the company, or at the discretion of the Director of Residential Marketing.

Digital Execution & Implementation

• Build and publish digital deliverables across platforms based on approved strategy and messaging (e.g., landing pages, website updates, email builds, tracking links, forms, embedded modules)
• Own the “launch readiness” process: QA creative placements, links, forms, routing, disclosures, and brand/compliance elements before anything goes live
• Implement promotional campaigns operationally (specials, offer dates, promo codes, pricing callouts) across relevant channels/systems
• Ensure content is correctly deployed across the portfolio with minimal errors and fast turnaround

Paid Social Support & Activation

• Support paid social activations by ensuring messaging/creative inputs are correctly packaged and delivered to the paid vendor
• Coordinate required internal build items that enable paid social success (landing pages, UTMs, conversion events, pixels/tags)
• Monitor paid social performance at a high level and flag anomalies, tracking issues, or optimization opportunities to the Director/vendor

Website & SEO Operations

• Manage routine website updates and maintenance in coordination with portfolio efforts
• Execute on-page SEO, AEO and GEO hygiene: metadata updates, redirects (as needed), internal linking, basic content optimization, and page QA
• Coordinate website vendor tickets and follow-through to completion
• Maintain consistency across property sites (offers, CTAs, tracking, modules, disclaimers)

Digital Presence Accuracy

• Own accuracy and timeliness of digital listings updates (Apartments.com, Zillow, Google Business Profile, key directories) in coordination with property teams
• Ensure imagery, amenities, pricing messaging (where appropriate), specials, and URLs remain current and consistent
• Maintain a recurring audit process to prevent drift and outdated content

 

Analytics & Performance Reporting

• Own UTM governance and tracking structure
• Ensure conversion tracking is working across key actions in partnership with vendors/tech platforms
• Produce portfolio weekly/monthly/quarterly reporting and dashboards that make results easy to interpret
• Diagnose tracking/data discrepancies and coordinate fixes with vendors/partners

Workflow Management

• Build and maintain reusable execution templates (launch checklists, UTM sheets, reporting formats, campaign intake forms)
• Strengthen process discipline across the team: clearer handoffs, fewer last-minute scrambles, more repeatable execution
• Identify inefficiencies in tools and workflows and propose fixes

General Marketing Team Responsibilities

• Participate in the local apartment association, company activities, and community networking opportunities as requested
• Complete Company-required continuing education and training courses.
• Maintain resident confidentiality in adherence to all fed