Business Analyst, AdTech

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

As the Business Strategist for AdTech, you will play a pivotal role in managing the technology & experiences driving Venmo marketing activities. You will support a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Orchestration of Delivery, Measurement and Attribution. In this role, you will be required to work closely with MarTech leadership, align with Marketing vision with privacy guardrails and drive enterprise alignment for the team.

Job Description:

What you need to know about the role-

PayPal is operating in a more dynamic market, with more capable competitors than ever before. To meet our ambitions for democratizing access to the digital economy and financial services, we need to play our very best game. That’s why PayPal is transforming its business to be more customer centric and global in mindset to solve customer problems. Alongside Sales and Product functions, the Marketing function will be central to this transformation. Its ambition is to create and embed a bold new operating model that will position PayPal to compete and win in the market. It will empower marketers on the frontline and our Marketing function more broadly with the knowledge, skills, platforms, and capabilities to do exceptional work.  
 

Meet our team-

MarTech team is responsible for the technology & experiences driving PayPal marketing activities touching millions of customers worldwide. Team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Orchestration of Delivery, Measurement and Attribution.  The objective is to automatically drive intelligent decisions about the next best action for any given customer based on how they interact with PayPal products & services. To succeed in this endeavor, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant.

Your way to impact -

To succeed in this endeavour, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant. The team comprises of product managers and technologists who work closely with marketers, marketing operations and global analytics & data teams to implement solutions that drive value for our customers and ultimately to P