Senior Manager, USTA National Campus, Growth & Development

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

 

This role will play a pivotal role in our commitment to growth by fostering a strong presence and impact on the greater-Orlando area, offering opportunities to our 17 USTA Sections, and engaging the broader racquet-sport ecosystem. This position will lead efforts in the Campus strategic growth, social media and marketing to raise awareness of the Campus, as well as collaborate with the sponsorship and partnership teams for activations to drive new revenue opportunities.

 

Work with the Sponsorship and Partnership team to ensure the following

• Research and identify potential sponsorship and partnership opportunities that align with our mission and growth objectives.
• Cultivate and maintain strong relationships with sponsors and partners, ensuring their active involvement and support in driving new revenue to the campus.
• Collaborate with sponsors and partners to create and execute activation plans that deliver mutual benefits and enhance the campus's financial sustainability.

 

Community Outreach and Collaboration

• Develop and execute strategies to strengthen our ties with the greater-Orlando community. This includes fostering relationships with local organizations, schools, and community leaders.
• Develop and oversee community-focused programs and initiatives that align with our growth objectives. This includes, but is not limited to, grassroots tennis programs, outreach events, and educational initiatives.
• Continuously assess program effectiveness and make improvements to better serve the community.
• Serve as a vocal advocate for community growth within the organization, promoting the importance of community engagement and its positive impact.
• Develop and maintain strong communication channels with external partners, stakeholders, and community members.
• Work in partnership with USTA Sections and the wider tennis community to develop creative revenue-generating avenues at the Campus, while also incorporating educational opportunities. 

 

Marketing and Social Media

• Lead the creation and execution of marketing and social media campaigns to enhance awareness of the USTA National Campus and its programs within the community and beyond.
• Develop engaging content, including videos, articles, and social media posts, to highlight the campus's impact, events, and community involvement.
• Develop and oversee the redesign and updating of www.ustanationalcampus.com

 

Racquet-Sport Ecosystem

• Identify opportunities to enhance the larger racquet-sport ecosystem by collaborating with other organizations, clubs, and industry stakeholders.
• Explore partnerships and initiatives that promote the growth and development of racquet sports on a broader scale.

 

Data Analysis and Reporting

• Utilize data and analytics to measure the impact of community engagement efforts and make data-driven decisions to drive growth.
• Prepare regular reports and presentations for senior leadership and stakeholders on the progress of community engagement initiatives.

 

Who You Are

• Bachelor’s degree in Marketing, Business Administration, Sports Management, or a related field. 
• Minimum of 7-10 years of experience in community engagement, marketing, sponsorship development, or partnership management, preferably in sports or event-driven industries.
• Proven experience in leading strategic initiatives and managing cross-functional teams.
• Strong understanding of sponsorship and partnership development, including research, relationship-building, and activation planning.
• Demonstrated ability to create and execute community-focused programs and initiatives that drive engagement and align with organizational goals.
• Expertise in social media and marketing strategy development and execution, including content creation and campaign management.
• Knowledge of the racquet-sport ecosystem is a plus, with a demonstrated ability to collaborate with industry stakeholders.
• Analytical skills to measur