Manager, Partnership Activation

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

LEGENDS COLLEGE

Legends College provides a holistic service solution unrivaled in the industry. Whether it’s advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics. Legends College provides the premium experience company’s 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.

THE ROLE

The Manager of Partnership Activation will be primarily responsible for assisting with the planning, execution, client service, and day-to-day management of all aspects surrounding the university’s partnership agreements. The Manager of Partnerships Activation acts as the liaison between multiple University Partners and/or their agencies and the University Athletics Department. The ideal candidate will be a strong communicator with proven track record in leadership and partnership fulfillment.  The Manager of Partnership Activation will report directly to the Director of Partnership Activation.

ESSENTIAL FUNCTIONS

• Act as the primary liaison for university Partners to facilitate activation of integrated partnership agreements.
• Assist with the development of marketing proposals and presentations for both new business and renewals.
• Collaborate with University’s colleagues to fully understand each Partner’s marketing objectives and priorities.
• Proactively coordinate and manage all aspects of partnership implementation and fulfillment; partnership assets may include, but are not limited to, IP rights, game day and in-market activation, digital/social/print media, hospitality, and special events.
• Prepare and communicate timelines, artwork, creative specifications, and implementation deadlines.
• Prepare and process all documentation related to client implementation and the creation of year-end partnership summaries.
• Facilitate ongoing client engagement and opportunity identification via regular meetings, conference calls, and written correspondence.

• Coordinate and manage all ticket and hospitality implementation, as well as scheduling and logistics for clients on event weekends.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree preferred.
• Minimum of four (4) years of high-level partnership activation experience.
• Demonstrated ability to effectively lead a service team, including developing activation strategies, managing performance, incorporating ongoing education, and providing measurable results.
• Knowledge of partnership programs, including content development and distribution.
• Ability to develop creative proposals that meet and exceed potential partners’ needs.
• Ability to establish and maintain relationships at all levels internally and externally within a major university.
• Ability to develop strong peer level relationships and work in a team-oriented environment.
• Expertise in identifying opportunities, developing strategies, and negotiating creative solutions.
• Multi-task in a fast-paced environment, with the ability to work solo or within a team atmos