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Digital Marketing Specialist
Ferris State UniversityGrand Rapids, United Statesfull_timeVerifiedPosted 18 Apr 2025
💰 $48,000/yr($45,000/yr – $48,000/yr)
About the role
Position Title:
Digital Marketing Specialist
Location:
Grand Rapids
Department:
• This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications.
• They also play a critical role in Search Engine Optimization (SEO) strategy, keyword tracking, and organic content development to improve search rankings and user engagement. Position Type: Staff Required Education: • Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field. Required Work Experience: • 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications.
• Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar).
• Strong understanding of SEO best practices, keyword tracking, and content optimization.
• Experience writing and managing web content, blogs, and long-form digital content. Required Licenses and Certifications: Physical Demands:
• Experience with Slate and/or other customer relationship management platforms (CRM)
• Experience working in higher education marketing.
• Proficiency in Google Analytics, Google Search Console, and SEO research tools (SEMrush, etc.).
• Basic knowledge of HTML, CSS, and accessibility best practices (WCAG, ADA compliance). Essential Duties/Responsibilities: • Develop and maintain engaging, search-optimized web content that supports university marketing efforts.
• Collaborate with departments across campus to update key webpages and ensure content accuracy.
• Oversee the development and optimization of academic program landing pages to improve engagement and conversion.
• Demonstrates an understanding of diversity, equity, inclusion and belonging, especially in working relationships with students, faculty, staff, and community members.
• Support, promote, and develop university student enrollment and retention initiatives.
• Support marketing operations by creating landing page content for paid campaigns as needed.
• Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees.
• Contribute to SEO strategy, including; keyword research, on-page optimization, and site performance tracking.
• Track and analyze organic search performance and making recommendations for improvements.
• Develop and manage blog and long-form content to drive organic traffic growth.
• Provide training for new website editors to ensure consistency and usability across the university website.
• Collaborate with web developers to develop landing pages and website features.
• Any other duties assigned within the position classification area. Marginal Duties/Responsibilities: • Assist in website design initiatives and digital experience improvements.
• Support marketing and admissions teams with web-related analytics and reporting. Skills and Abilities: • Strong knowledge of SEO principles, keyword tracking, and Google Analytics tools.
• Experience with content management systems (Omni CMS, WordPress, Drupal, or similar).
• Demonstrated commitment, experience, and understanding for diversity, equity, and inclusion.
• Ability to analyze data-driven insights to optimize co
71200 - Web Content
Advertised Salary: $45,000-$48,000. Salary commensurate with education, experiences, and other requirements. Benefits:Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position.
Admin / Admin Temp Benefit Plans
FLSA: Exempt Temporary/Continuing: Continuing Part-Time/Full-Time: Full-Time Union Group: N/A Term of Position: 12 Month At Will/Just Cause: At Will Summary of Position: • Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist Web Content is responsible for developing and maintaining engaging, search-optimized website content that supports Ferris State’s marketing and enrollment efforts.• This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications.
• They also play a critical role in Search Engine Optimization (SEO) strategy, keyword tracking, and organic content development to improve search rankings and user engagement. Position Type: Staff Required Education: • Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field. Required Work Experience: • 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications.
• Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar).
• Strong understanding of SEO best practices, keyword tracking, and content optimization.
• Experience writing and managing web content, blogs, and long-form digital content. Required Licenses and Certifications: Physical Demands:
- Office Environment
- Bending
- Carrying
- Moving
- Reaching
- Sitting
- Twisting
- Repetitive movement
• Experience with Slate and/or other customer relationship management platforms (CRM)
• Experience working in higher education marketing.
• Proficiency in Google Analytics, Google Search Console, and SEO research tools (SEMrush, etc.).
• Basic knowledge of HTML, CSS, and accessibility best practices (WCAG, ADA compliance). Essential Duties/Responsibilities: • Develop and maintain engaging, search-optimized web content that supports university marketing efforts.
• Collaborate with departments across campus to update key webpages and ensure content accuracy.
• Oversee the development and optimization of academic program landing pages to improve engagement and conversion.
• Demonstrates an understanding of diversity, equity, inclusion and belonging, especially in working relationships with students, faculty, staff, and community members.
• Support, promote, and develop university student enrollment and retention initiatives.
• Support marketing operations by creating landing page content for paid campaigns as needed.
• Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees.
• Contribute to SEO strategy, including; keyword research, on-page optimization, and site performance tracking.
• Track and analyze organic search performance and making recommendations for improvements.
• Develop and manage blog and long-form content to drive organic traffic growth.
• Provide training for new website editors to ensure consistency and usability across the university website.
• Collaborate with web developers to develop landing pages and website features.
• Any other duties assigned within the position classification area. Marginal Duties/Responsibilities: • Assist in website design initiatives and digital experience improvements.
• Support marketing and admissions teams with web-related analytics and reporting. Skills and Abilities: • Strong knowledge of SEO principles, keyword tracking, and Google Analytics tools.
• Experience with content management systems (Omni CMS, WordPress, Drupal, or similar).
• Demonstrated commitment, experience, and understanding for diversity, equity, and inclusion.
• Ability to analyze data-driven insights to optimize co
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