Business Intelligence Analyst

Who is Stanley Martin Homes?
At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.
Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.
Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.
If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.
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The Business Intelligence (BI) Analyst plays a critical role in driving data-informed decision-making across the organization. The Business Intelligence Analyst supports the development of dashboards, validates data, documents metrics, and helps stakeholders access reliable insights across operations, sales, finance, marketing, and customer experience. Beyond building reports, this individual serves as a BI Advocate—championing user onboarding, promoting adoption of enterprise BI tools and the data catalog, and helping cultivate a strong data literacy culture across the organization.

Responsibilities and Duties

BI Development & Reporting
• Assist in gathering business requirements and translating them into clear KPI definitions and reporting needs.
• Build and maintain foundational dashboards and reports (e.g., Power BI, Looker, Looker Studio).
• Conduct descriptive analysis to identify trends, anomalies, and patterns in organizational data.
• Support the monitoring of key performance indicators across business functions.
• Optimize dashboards for clarity, usability, and performance.
• Help ensure consistent business logic and standardized metric definitions across reports.

Data Validation & Quality
• Validate dashboard outputs against source systems and document discrepancies.
• Assist with user acceptance testing (UAT) by reconciling numbers, following test scripts, and logging issues.
• Maintain documentation for KPIs, business definitions, and data sources.
• Collaborate with BI Developers and Data Engineers to resolve data quality issues.
• Support adherence to governance standards and naming conventions.

BI Advocacy, Adoption & User Enablement
• Serve as a BI Advocate by supporting user onboarding and promoting adoption of enterprise BI tools and the data catalog.
• Guide business users in understanding available datasets, metric definitions, and dashboard functionality.
• Develop user-friendly documentation, quick-start guides, and simple training materials.
• Assist in hosting walkthroughs or enablement sessions for new dashboards and features.
• Collect user feedback to improve usability and effectiveness of BI solutions.
• Encourage responsible self-service analytics through education and best practices.
• Support tracking of dashboard usage and adoption metrics to improve engagement.

Data Storytelling & Communication
• Translate analytical findings into simple, actionable takeaways for non-technical stakeholders.
• Prepare summaries, charts, and visual materials for business presentations.
• Help standardize definitions and documentation to ensure consistent interpretation of metrics.
• Partner with cross-functional stakeholders to ensure insights align with decision-making needs.

Continuous Learning & Growth
• Develop foundational skills in SQL, BI tools, and data modeling concepts.
• Learn best practices in dashboard design, data storytelling, and analytics governance.
• Stay informed on emerging BI and AI-enhanced analytics capabilities.
• Actively seek mentorship and participate in team knowledge-sharing.
• Represent the company professionally in all internal and external interactions and communications
• Complete all other duties as assigned by manager
• Adhere to company safety standards and help promote a safe working environment
• Adhere to and promote our Mission, Vision, and Values of Stanley Martin

Position Standards
• Exposure to residential real estate, construction, sales, finance, or marketing analytics.
• Familiarity with CRM, ERP, or operational systems.
• Exposure to relational databases or dimensional modeling basics.
• Experience with Agile tools such as Jira or Trello.
• Coursework or experience involving segmentation, forecasting, or statistical analysis.