Manager, Trade Strategy & Market Development

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami. 

 

Position Summary: 

The Manager of Trade Strategy and Market Development serves as the primary liaison between Sales, Marketing, IT and Data Science to ensure alignment of core brand initiatives and promotional activities. The role is responsible for creating and maintaining detailed goals for internal sales managers and external travel agents for the North America market. The Manager of Trade Strategy and Market Development will also maintain marketing segmentation for the trade and evaluate consumer trends to funnel demand into new revenue channels or key areas of focus with the goal of attaining increased yields and improved customer loyalty.

 

Essential Duties and Responsibilities: 

· Lead a team of Data Analysts focused on stimulating demand for key products and identifying travel partners able to drive such a business.

· Develop a team of analysts and strengthen their technical and analytical capabilities.

· Build reporting and forecasts leveraging modern forecasting techniques including SQL and Python to evaluate and recommend areas of opportunity; Incorporate learnings into future planning.

· Partner with Revenue Planning to maintain overall trade track expectations; leverage these tracks to build out detailed tracks for top accounts. Proactively communicate track adjustments.

· Use top analytical tools (Databricks, PowerBI) to analyze and present performance trends and action plans that drive key brand initiatives including pre-cruise planner participation, Casino growth, consumer lifetime value, and first to brand.

· Work with the Data Science team and external partners to build and maintain segmentation models and cohorts of our trade agent database for an always targeted approach.

· Strategize with our Marketing vendor and IT to consolidate trade marketing data and report on agent engagement including opens, click-through rate, and unsubscribes. Be able to easily report results to key brand leaders.

· Remain close to sales leaders, both Regional and National Accounts, to develop trade strategies that align with product level targets to achieve consistent success. Identify insights, share key stats, and, ultimately, create a holistic, integrated course of action for core product offerings.

· Evolve team reporting by introducing automation capabilities to better streamline deliverables, timelines, and efficiencies across the team; Further master the ability to create and revise dashboards via PowerBi and other business analytic platforms.

· Participate in National Account goal setting reviews and associated report-outs; Act as secondary liaison to National Accounts team on explanations of goal derivation.

· Collaborate to create and/or revise trade incentive and compensation programs, such as VVI, G2, and others. · Perform special operational and analytical projects, as requested. Make recommendations to improve the overall service and efficiency of sales operation and functions.

· Manage other duties as required. This job description in no way states or implies that these are the only duties to be performed by the shoreside employee occupying this position.

 

Qualifications, Knowledge and Skills