Sr Manager, Ad Solutions
MarketCastAbout the role
Senior Research Manager, Ad Solutions.
Location – LA / NYC (Hybrid - 3 days in-office)
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
As a Senior Research Manager in our Ad Solutions team, you will manage the end-to-end execution of advertising effectiveness research projects, from initial kick off to final deliverable. Applying your broad research knowledge, you will design surveys to meet client objectives, and collaborate with team members to develop insightful analysis plans and execute high quality client deliverables. Your work requires strong analytical skills and a proficiency in translating research into impactful reporting.
We’re looking for:
- A Project Owner – You’ll work on end-to-end research projects, from kick-off to delivery, ensuring they are completed on time, within scope, and to a high standard.
- Data curious and savvy – You’re comfortable with large data sets and data analysis. You have extensive experience with data manipulation tools and strong data handling and analysis skills, including quota management.
- Client-Focused - You have experience building and maintaining excellent client relationships. You will help develop compelling, story-driven client deliverables that consistently exceed client expectations. Your reports will transform data into clear, actionable insights, helping clients make informed, strategic decisions.
- Adaptable and Strategic – You excel in a dynamic environment, with a proven track record of applying quantitative research methods across various project types.
- A team Player – You recognize the value of collaboration and will work closely and effectively with cross-functional teams that span multiple time zones.
- An effective Communicator – You’re adept at translating complex data into clear, actionable insights and can lead client presentations, including to more senior audiences.
- Detail-Oriented and Organized – Your keen attention to detail ensures data quality and accuracy across all stages of the research process. You are highly organized and can manage multiple accounts, project timelines, and deliverables effectively.
It’ll be helpful if you have:
- At least 6 years of experience in quantitative primary research, preferably in Advertising Research (copy testing, ad tracking or similar)
- Strong data handling, analysis and presentation skills
- Bachelor’s degree in the Social Sciences, Economics, Business, Marketing, Statistics or a related field
- Razor-sharp skills in all basic Office applications, especially Excel and PowerPoint, knowledge of an array of common communications tools and platforms
Benefits and Perks:
- Medical, Dental, Vision
- 401(k) Company Match
- Flex Time
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more
Our Purpose:
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values:
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with resea
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