Sr. Mgr Global Product Marketing - Support Surfaces

Aquí es donde salvas y sostienes vidas

En Baxter, estamos profundamente conectados por nuestra misión. No importa tu rol en Baxter, tu trabajo tiene un impacto positivo en la gente alrededor del mundo. Sentirá un propósito en toda la organización, ya que sabemos que nuestro trabajo mejora los resultados para millones de pacientes.

Los productos y terapias de Baxter se encuentran en casi cada hospital del mundo, el clínicas y en los hogares. Por más de 85 años hemos sido pioneros en innovaciones médicas significativas que transforman el cuidado en salud.

Juntos creamos un lugar donde somos felices, exitosos y nos inspiramos mutuamente. Aquí es donde puedes hacer tu mejor trabajo.

Únete a nosotros en la intersección de salvar y sostener vidas-donde tu propósito acelera nuestra misión.

Your Role at Baxter

This is where your ideas lead to success

As the Sr. Manager, Global Product Marketing for support surfaces (acute care mattresses), you'll have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us contend. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done. At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

The global support surfaces portfolio is strategically important to the broader business and represents a significant growth opportunity. This position will develop the portfolio strategy, drive profitability and collaborate with R&D to develop innovations that further strengthen Baxter’s market position. There is also a unique connectivity opportunity to elevate the value of the portfolio by visualizing data, sending data to the EMR and studying the data through enhanced reporting. This position offers an exciting opportunity to foster Baxter’s mission of saving and sustaining lives.

Your Team

As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

What you'll be doing

As a global upstream Product Marketing Manager, you will lead the strategic development, management and growth of the support surfaces portfolio. This portfolio has an annual revenue target of approximately $175M. You will independently lead and coordinate cross-functional teams in a matrix organization to drive profitable portfolio growth globally.

• Cultivate a deep and nuanced understanding of global market dynamics, competitive insights, and industry trends, with a focus on applying this knowledge to drive innovation and growth.
• Own and drive completion of the go-to-market strategy.
• Leverage strong data analytics to size markets and define growth rates.
• Gather intelligence on macro environmental trends including: manufacturing & technology, medical & innovation, regulatory and market access and sustainability.
• Develop a deep understanding of the competitive landscape, including the market positioning, strategies, and tactics of key competitors, to inform the development of a competitive strategy and portfolio.
• Engage with cross-functional teams to identify and prioritize customer opportunities, and develop innovative solutions to meet these needs.
• Drive in partnership with downstream marketing the design and implementation of product launch plans that achieve business results, including value proposition development, segmentation analysis, targeting strategies, positioning statements, sales enablement plans, and messaging frameworks.
• Build connectivity strategies into new to market solutions.
• Develop comprehensive roadmaps to include growth opportunities (organic and inorganic), evidence generation strategies and geographical expansion.
• Collaborate with device connectivity team to understand connectivity opportunities and how Baxter solutions bring connectivity to life to inform roadmaps.