Director, Digital Marketing

Director, Digital Marketing 

Are you an experienced digital marketing leader with a background in B2B? 

Are you passionate about delivering best-in-class digital marketing programs and activating go-to-market strategies?  

Do you excel at working with multiple stakeholders, ensuring alignment and engagement to drive successful marketing campaigns? 

About the Team 

This role sits within the Academic & Government Acquisition and Customer Engagement Marketing team, a dynamic group responsible for activating campaigns and programs that support demand generation, pipeline, and retention across the customer lifecycle. This team thrives on collaboration, innovation, and knowledge sharing. With a strong focus on digital excellence, the team works closely with field, and solution marketing teams to ensure alignment and maximize marketing effectiveness. 

About the Role 

We’re looking for a Director, Digital Marketing, to lead this newly formed team within the Academic & Government Acquisition and Customer Engagement function. This team will play a critical role in Field-level campaign activation and strengthening the alignment and efficacy between Field and Global campaigns. This leader will work cross-functionally to drive consistency in digital execution, elevate digital marketing capabilities, support global campaign amplification, and ensure seamless field-specific support. Outside of our US posting location, we are open to applicants within APAC and EMEA as we have team members within these locations.  

Responsibilities 

• Leading, mentoring, and developing a team of digital marketers to drive excellence in execution and strategic alignment.  

• Working with Field Marketing Directors and Acquisition and Customer Engagement Directors to establish cohesive ways of working. 

• Fostering an environment of upskilling and professional growth. Develop expertise in using digital channels to engage customers across the lifecycle. 

• Managing the team workload and capacity, effectively. Identifying opportunities to streamline work, optimize resource allocation, and leverage cross-functional support 

• Working with Acquisition and Customer Engagement to identify and drive foundational projects that enhance campaign effectiveness, aligning with the broader Research Marketing team on the roadmap.
• Collaborating with Field Marketers to design and activate multi-channel digital marketing campaigns to drive awareness, build audience, and attract leads and support bookings targets. 

• Delivering support to Field Marketing, ensuring local teams continue to receive tailored digital marketing expertise. 

• Optimizing the Field digital marketing mix across paid search, paid social, SEO, and display advertising to maximize ROI for Field campaigns. 

• Working with Acquisition and Customer Engagement to optimize our newsletter, web and social strategy. Balance Field-specific challenges with scalable approaches and customer experience.<