Director, Market Insights - Small Business

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco Bay Area or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

About the Role:

We are seeking a highly strategic, hands-on, customer-obsessed senior insights leader to lead our Small Business Insights function. You will be a full-stack insights builder and partner to the Small Business marketing team who shapes how LinkedIn shows up for small business owners, helping them find customers, hire talent, and grow with confidence.  

About the Team:

As a part of the newly created Market Insights & Marketing Strategy function, Market Insights team is the research and insights CoE that enables LinkedIn Marketing to make confident, audience-centric, data-driven decisions that drive growth and impact across marketing’s highest priorities. We create deep audience understanding, deliver well-synthesized and actionable insights from research and other data sources, utilize intelligent technology, and operate as a full-stack strategic partner to deliver (insert marketing’s mission here). 

Key Responsibilities:

• Lead Insight Development: Identify key business opportunities and develop insights roadmap in collaboration with Small Business marketing leadership and cross functional partners. .

• Drive Strategic Alignment: Frame strategic decisions, facilitate alignment across teams, and ensure marketing is set up to succeed through insight-driven approach.

• Execute Research: Design and conduct qualitative and quantitative research to inform marketing strategy, brand development, and go-to-market planning.

• Synthesize & Translate Insights: Integrate findings from multiple sources (primary research, behavioral data, market trends) into clear, actionable recommendations.

• Influence & Communicate: Deliver compelling insights that inspire action across Small Business Marketing and executive teams. Ensure insights are embedded into decision-making processes.

• Commercialize Insights: Partner closely with the marketing team to ensure insights are not only understood but also applied to drive measurable business outcomes.

Qualifications

Basic Qualifications:

• 12+ years of experience in market research, consumer insights, strategy, or related fields.

• 5+ years in a leadership role, leading teams and driving cross-functional influence at a senior level in highly complex matrix organizations

Preferred Qualifications:

• Proven expertise in both qualitative and quantitative research methodologies.

• Strong track record of influencing marketing strategy and product development through insights with strong focus on Small Business customers 

• Experience synthesizing diverse data sources into cohesive, actionable narratives.

• Exceptional communication and storytelling skills.

• Strategic thinker with a pragmatic, logical approach to problem-solving.

• Demonstrated ability to thrive in fast-paced, ambiguous environments.

• Background in management consulting or boutique marketing/insights-based consulting firms strongly preferred.

Suggested Skills:

• Marketing research
• Data synthesis and insights generation
• Marketing strategy 
• Executive stakeholder management

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $179,000-$280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock