Email Marketing Specialist

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

The Email Marketing Specialist will drive meaningful engagement and growth within Later’s creator ecosystem through targeted email campaigns and strategic creator outreach. This role is pivotal in recruiting high-quality creators, promoting brand partnership opportunities, and curating compelling newsletter content that strengthens our creator community. Your work will directly expand Later’s creator network, improve creator engagement, and accelerate growth for our creator-focused products. This role reports to the Email Marketing Manager.

What you'll be doing:

Strategy

• Collaborate with marketing, sales, and creator success teams to align email campaigns and creator outreach with overall business objectives.
• Define and refine email strategies to maximize engagement, conversion, and creator acquisition.
• Analyze performance metrics to optimize campaign strategy and inform future initiatives.

Technical/ Execution

• Oversee the creation, scheduling, and distribution of newsletters featuring thought leadership, educational content, and partner brand promotions.
• Execute systematic email outreach campaigns to recruit new creators across Instagram, TikTok, Facebook, YouTube, and other platforms.
• Source high-quality creators using databases, manual research, and AI-assisted tools, ensuring alignment with Later’s quality standards.
• Craft engaging email content, including subject lines and messaging, tailored to different creator niches and tested for performance.
• Track, analyze, and report on email and outreach campaign performance, iterating to continuously improve results.

Team / Collaboration

• Work cross-functionally with marketing, content, creator success, and sales teams to ensure coordinated campaigns and outreach initiatives.
• Provide actionable feedback in weekly team syncs on campaign results, creator performance, and strategic next steps.
• Serve as a connector across teams, sharing insights and contributing to the continuous improvement of email and outreach practices.

Leadership

• Act as a proactive leader within the marketing team, owning performance analysis, project prioritization, and next-step planning.
• Demonstrate Later’s core values daily through transparency, accountability, and collaborative problem-solving.
• Take initiative to influence positive outcomes for the creator line of business.

Research/Best Practices

• Stay current on trends in email marketing, automation, and influencer sourcing.
• Monitor competitor strategies and emerging best practices to identify opportunities for improvement.
• Recommend innovations and optimizations to enhance the performance of all email campaigns and outreach efforts.

What success looks like:

• Increased creator acquisition through targeted outreach campaigns.
• Higher engagement rates on newsletters and email campaigns (open rates, click-through rates, conversions).
• Streamlined content workflows and efficient collaboration with cross-functional teams.
• Measurable impact on growth metrics for Later’s creato