Senior Marketing Manager

Join Our Team

As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.

Role Summary:

This individual will manage the development and execution of Food & Beverage Marketing for the Cinemark brand, driving brand preference and revenue through effective strategies, messaging and highly creative campaigns both inside and outside the theatre.

A Day in the Life of a Senior F&B Marketing Manager:

• Develops, maintains, and executes an annual marketing calendar for assigned Food & Beverage categories, in partnership with the business unit category managers, to drive incidence and revenue.
• Leads F&B campaigns, partnering with the internal creative team, media team and channel owners to ensure seamless execution and continual optimization.
• Manages marketing relationships and activations with external partners including Coca Cola, Dr. Pepper, Mars, Taki and many more.
• Drives strategic test and control calendar with clear decision criteria for key initiatives.
• Participates in DMB optimization strategies and initiatives.
• Manages monthly and quarterly in-theatre planogram strategies for F&B Marketing, prioritizing additional needs for digital support, partnering with eCommerce, email, and paid media teams to support accordingly.
• Develops and oversees execution of industry-leading experiential and social activations around food to drive guest engagement as well as revenue growth for key food categories.
• Assists with local theatre F&B-related efforts including Grand Openings, localized F&B campaigns and more.
• Delivers campaign and program results to appropriate business owners on a monthly and quarterly basis.
• Ensures marketing plans are on budget and on time by overseeing planning and forecasting of work, as needed.
• Drives effective control of marketing results and takes corrective action to guarantee that achievement of the marketing objectives fall within designated budgets.
• Monitors competitive F&B activities within the industry and works to identify trends in the broader restaurant and QSR space, making recommendations for translating those into strategies that strengthen Cinemark F&B efforts.
• Develops clear, strategic marketing briefs to guide all F&B projects.
• Partners with other program teams including Brand Strategy, Theatre Marketing and Loyalty teams, to develop compelling initiatives that drive results.
• Assist in development of other F&B programs and initiatives, as needed.

What You Will Need to Have:

• At least 6-9 years of experience in F&B Marketing at a beverage company, CPG company or restaurant brand.
• Strong understanding of social- and influencer-first marketing and their role in developing compelling food campaigns.
• Strong organizational skills with the ability to prioritize and balance multiple initiatives in a fast-paced environment, while under tight deadlines.
• Participate in research and analyze insights, distilling into persuasive marketing strategies and presentations that drive F&B programs forward.
• Able to create compelling strategies and sell those into partners both internally and externally, including senior executives. 
• Able to lead cross functional teams in support of key initiatives.
• Commitment to excellence, go-getter with a can-do attitude, ability to operate in the face of ambiguity, and track record of achieving results.
• Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team.
• Detail-oriented with the ability to prioritize, plan, and organize business activity.
• Self-starter, self-motivated and capable of seeking additional business opportunities.
• Some knowledge of marketing analytics.
• BS/BA in business administration, marketing and communications or relevant field.

Benefits Available:

At Cinemark, we believe every team member should feel like a hero. Each career comes with a variety of blockbuster benefits for both hourly and salaried team members.

• Employee Discount
• 401(k) Matching*
• Growth Opportunities
• Education Assistance*
• Health Benefits*
• Parental Leave*
• Paid Time Off*
• Daily Pay*
• Free Movies*

*Benefits may vary by career category, so be sure to check the specific details on our career site.

DISCLAIMER: This job description is intended only as a general gui