Sr. Marketing Manager, Loyalty

The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Guest Engagement organization. Target is well known for inspiring and surprising guests, and we pride
ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, and guest.
 

Working within the Loyalty team, you’ll create and champion impactful marketing plans that drive guest engagement and business outcomes while building the Circle brand to achieve program and enterprise goals. This work will center on delivering a seamlessly integrated experience; working cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives to life across all guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.
 

As Sr. Marketing Manager, Loyalty you will leverage your strong leadership, strategic thinking, and analytical skills to deliver guest marketing strategy, investment, and marketing-driven business outcomes. This role requires strong organization, strategic thinking skills, and enterprise leadership. Your keen understanding of our guests and business objectives, informed by quantitative and qualitative data, will help shape how we demonstrate the value of our loyalty offering.On any given day, you will simultaneously be ideating, planning, and executing several strategies of varying scale, drafting briefs, driving timelines, budget, and keeping working teams connected. Your role requires you to lean on your strong relationship skills to bring multiple cross-functional teams together to champion your vision.
 

Key Responsibilities:

• Leverage your knowledge of the Target Circle program, our guests, and our strategic and financial goals to build effective marketing strategies for our unique offers, promotions, and activations.

• Use performance data, guest insights, and key learnings to inform decision-making and identify new opportunities for enabling program growth

• Orchestrate quarterly and annual planning, as well as in-season connections.

• Cultivate strong partnerships and effectively collaborate to drive outcomes with enterprise teams across Marketing and Digital, Merchandising, Finance, and other cross-functional partners

• Re