Sr. Product Manager, Digital Execution

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for managing the pricing, packaging and documenting new products ideas and conducts user need analyses for ancillary products so that subscriber and financial objectives are achieved. Conducts the budgeting, planning, analysis and monitoring required to ensure unit and financial targets are met for assigned products. Manages ongoing product management of new and existing products. This job is an individual contributor role that does not have direct responsibility for supervision or performance management of staff.

Job Description

AdTech - Legacy and IP Delivery

Product Management

Customer Experience

Presentation Skills

Product Management Expertise: Deep understanding of product development lifecycles, roadmapping, and product strategy development and Agile Methodologies. 

Technical Skills: Knowledge of relevant technologies, software development methodologies (like Agile), and an ability to understand technical discussions. 

Data Analysis & Metrics: Proficiency in analyzing product metrics, KPIs, and customer analytics to make data-driven decisions. 

Market Research & Analysis: Ability to conduct market research, gather customer feedback, and perform competitor analysis. 

Project Management: Understanding of project management best practices and methodologies. 

Product Lifecycle Management (PLM): Managing the product from inception to end-of-life. 

Leadership:
Ability to lead cross-functional teams, inspire others, and make strategic decisions. 
Communication:
Excellent written and verbal communication skills to effectively convey ideas, collaborate with stakeholders, and present product roadmaps. 
Collaboration:
Strong ability to work with diverse teams, including engineers, designers, marketers, and sales, to achieve common goals. 
Strategic Thinking:
Ability to develop and execute product strategies that align with business objectives. 
Problem-Solving:
Ability to identify and solve complex problems, both technical and business-related. 
Critical Thinking:
Ability to analyze information, make sound judgments, and identify opportunities for improvement. 
Empathy and User Understanding:
Ability to understand customer needs and translate them into product requirements. 
Negotiation:
Ability to navigate conflicting stakeholder perspectives and reach consensus. 
Prioritization:
Ability to prioritize tasks and resources effectively to achieve maximum impact. 
Continuous Learning:
Willingness to stay updated with industry trends, emerging technologies, and best practices in product management

Core Responsibilities

• Internalizes and represents the Voice of the customer throughout the product lifecycle. Coordinates across other functional areas to secure buy-in to deliver on the defined end-to-end customer experience.
• Performs competitive analysis and conducts market research. Maintains updated view of key competitive changes.
• Teams with product development to deliver high quality products on time.
• Participates in the strategic planning for enhancements to product content, pricing, packaging and features. Participate in defining product business and functional requirements.
• Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks.
• Drafts and manages requirements and other supporting business documentation (such as use cases, possibly M&Ps (methods and procedures), executive summaries etc.).
• Leads concepts defining an end-to-end customer experience and expected full lifecycle costs.
• Contributes to the product vision across team and the organization.
• Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
• Manage change requests. Validates downstream deliverables and final offering (business acceptance testing).
• Consistent exerci