Senior Marketing Manager Emerging Markets

Job Band:  Job Band 5 (JB5) 
Hiring Manager:  Theo Bannink 
Lead Recruiter:  Paulina Piotrowska 
Country:  Egypt 

 

Our ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential.

 

JOB SUMMARY

 

Reporting to the GM Emerging Markets, this role provides strategic marketing and project leadership, integrating expertise, resources, and planning across diverse functional, geographic, cultural, and socio-political environments to ensure successful market development and project execution.

 

ESSENTIAL DUTIES

Market development:

• Provide appropriate feedback from geographies to support product design, functionality, translation priorities, sales force collaterals, and customer communication material to insure effectiveness
• Drive project planning, implementation with sales other key stakeholders
• Work closely with EMEA marketing managers to successfully identify business opportunities by specific geographic area and develop support tools and new programs in a timely and high-quality manner
• Manage strategic development and drive execution of all marketing initiatives
• Support commercialization across customer segments and product portfolio
• Develop and support KOL management plans
• Ensure alignment with cross functional departments such as regulatory, medical affairs, market access, sales, service and operations
• Drive evidence-generation strategies in collaboration with medical affairs to demonstrate clinical and economic value of Terumo BCT solutions, especially in low-resource environments.
• Lead the development of multi-channel marketing strategies, including digital, in-field education, community outreach, and thought-leadership initiatives relevant for emerging markets.
• Identify and secure strategic partnerships (e.g., advocacy groups, foundations, global health organizations) to accelerate awareness, adoption, and long-term sustainability.
• Champion innovative go-to-market models adapted to EM infrastructural realities.
• Serve as a senior advisor to the EM leadership team on policy, funding, and global health trends.
• Ensure marketing strategies incorporate health economics, affordability pathways, and access programs tailored to local conditions and stakeholder needs.
• Provide coaching and leadership to local teams and partners to elevate marketing capability and strategic thinking regionally.

 

MINIMUM QUALIFICATION REQUIREMENTS

Education:

Bachelor’s degree in business and/or marketing is preferred, or equivalent through experience

Experience:

Minimum 5 years’ experience sales and marketing in emerging markets in the healthcare environment (i.e. pharmaceutical/medical devices)

 

SKILLS

• Demonstrated ability to successfully lead, manage and implement complex, large scale projects by effectively partnering with internal and external key stakeholders within an emerging market
• Track record of successfully contributing to strategic planning and execution
• Proven ability to build markets from scratch, ideally launching novel therapies or medical technologies in low-resource or frontier markets.
• Strong ability to turn complex clinical, operational, and policy insights into clear, compelling marketing narratives and commercial strategies.
• Highly advanced analytical skills with experience in scenario planning, forecasting in uncertain environments, and data-poor market decision making.
• Ability to lead 360° marketing programs, including segmentation, targeting, value proposition development, tactical execution, and measurement.
• Experience building local champions and KOL networks in emerging markets to accelerate adoption and credibility.
• Ability to work effectively and comfortably with multiple levels (within a blood center or hospital) as well as all functions and levels within the business organization
• Ability to manage by influence in a complex and dynamic environment
• Experienced in customer negotiations
• Experience executing l