Integrated Marketing Manager, Digital and Growth

Flex is an early-stage, remote-first FinTech startup that is creating the best rent payment experience. It’s hard to believe that it’s 2023 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! We enable our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing in 2023. Will you be a part of the team? 

Flex’s B2B Marketing team is at the heart of driving business growth and establishing our brand as the go-to rent payments provider for multifamily real estate. Our mission is to transform property management by introducing new levels of financial flexibility to reshape the dynamic between operators and their residents.

We are on the lookout for an energetic marketer to join our Partner Marketing team to spearhead our B2B digital marketing efforts. Your key responsibility is to execute impactful integrated marketing campaigns, aiming to engage, captivate, and convert our target audiences across a variety of channels.

This role transcends traditional digital marketing; it’s a chance to define and execute a strategy that will significantly propel our business forward. It’s the ideal role for those who are adept at using data and are excited about pioneering marketing experiments. 

What You Will Do

• Drive enterprise pipeline for our sales team. You will run campaigns and experiments across digital channels to maximize conversion within our core segments and increase awareness among our target audiences.
• Partner with cross-functional leaders to develop creatively excellent, integrated marketing campaigns that drive and capture demand.
• Implement multi-channel campaigns, including webinars, events, email, content, paid media, direct mail, and more - we’re relying on your creativity and expertise in mapping our customers' journey and customizing our acquisition strategies accordingly.

• Develop and execute a testing framework to consistently drive new learnings across the team and improve conversion rates across campaigns and channels.
• Continually optimize campaigns, measure their performance and uncover opportunities for growth.
• Define user acquisition and user retention strategies, KPIs, and oversee their implementation working with internal and external resources.
• Proactively monitor, measure, and analyze performance of campaigns.
• Track and evaluate program effectiveness using qualitative and quantitative methods.

 

What You’ll Need

• 3+ years in B2B marketing, focused on demand generation, integrated campaigns, field marketing, or marketing operations. Experience working with designers is a plus.
• A love for cross-functional collaboration and building meaningful relationships across marketing, sales, and operations teams.
• Detail-oriented approach with the capability to manage and execute multiple projects simultaneously
• Practical experience with marketing tools such as HubSpot, Salesforce, Wordpress, Iterable, Branch; Google Ads, Linkedin, Facebook, TikTok and similar platforms.
• An enthusiastic, self-driven attitude, eager to contribute and learn in a performance-driven Go-To-Market organization.
• Exceptional verbal and written communication skills, capable of writing effective marketing copy and engaging with various organizational levels, from executives to sales representatives.
• A proactive, action-oriented mindset with a willingness to embrace learning through experimentation in a fast-paced, hyper-growth environment

This role will report directly to the VP of Marketing, GTM.

 

The national pay range for this role is $110,000-$125,000. Individual compensation will be commensurate with the candidate's experience aligned with Flex's internal leveling guidelines and benchmarks.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we are remote-friendly with employees located throughout the US, Australia, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.   We offer many employee benefits. For full time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, denta