Product Communications Lead, Startups

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're seeking a Product Communications Lead to drive our startup ecosystem communications across owned, earned, and social channels. In this role, you'll develop and execute comprehensive communications strategies that build trust, relevance, and favorability with the global startup community, driving awareness, understanding, and adoption among founders and teams, decision-makers, industry tastemakers, and the broader entrepreneurial ecosystem. 

This is a high-impact role where you'll craft compelling narratives about Claude that resonate with startup audiences while building meaningful relationships across the entrepreneurial ecosystem. You'll be responsible for positioning Anthropic as the AI partner of choice for startups and solopreneurs as they scale from early stage to growth.

Responsibilities:

• • Drive comprehensive startup storytelling programs that showcase how Claude accelerates startup growth and innovation
  • Create startup-specific product narratives that translate Claude's capabilities into relevant business outcomes for different startup verticals
  • Build and maintain relationships with tech media and tech beat reporters at major publications
  • Build and maintain “new media” and creator relationships across platforms like Twitter/X, LinkedIn, Reddit (r/startups, r/entrepreneur), tech YouTube channels, Hacker News, and startup-focused newsletter writers
  • Activate and enable Anthropic team members to share startup-relevant stories and content through their own social channels
  • Develop vertical-specific messaging for high-growth startup sectors
  • Build a spokesperson bench to bring greater relevance and credibility to the startup community
  • Lead product launch communications specifically tailored for startup audiences across all channels
  • Establish thought leadership presence at major startup conferences and industry events

  Target Audiences

  • Startup founders, solopreneurs, and executive teams across all verticals
  • Technical decision makers (CTOs, Head of Engineering, Lead Developers)
  • Venture capital firms and investors, and startup accelerators, incubators, and influencers (Y Combinator, Techstars, 500 Startups, advisors, etc.)
  • Startup service providers (lawyers, accountants, consultants who advise startups)
  • Academic institutions with entrepreneurship programs

  Media & Channels

  • Traditional startup and tech media with established credibility in the startup ecosystem
  • New media and creator economy including YouTube, podcasts, newsletters, and influential content creators
  • Vertical publications serving specific startup sectors and industries
  • Content programming across blog, social media, and digital platforms
  • Events including conferences, meetups, and virtual programming

You may be a good fit if you:

• • 8+ years in product communications with demonstrated success in technology companies
  • Proven track record building and scaling storytelling programs across earned and owned media channels
  • Deep startup ecosystem knowledge including market dynamics, funding landscape, and growth challenges
  • Strong communication skills with ability to translate complex concepts for diverse audiences
  • Established media relationships and demonstrated success securing meaningful coverage
  • Acute “new media” understanding and experience identifying and building relationships with content creators, influencers, tastemakers, etc 

Core Competencies

• • Strategic communication thinking with ability to connect product capabilities to market opportunities
  • Exceptional storytelling and writing across multiple formats and audiences
  • Relationship building expertise with key ecosystem stakeholders
  • Adaptability and execution focus in dynamic, fast-paced environments
  • Cross-functional collaboration skills with ability to influence across diverse teams

The expected salary range for this position is:

Annual Salary:$200,000—$255,000 USD

Logistics

Education requirements: We require at least a Bachelo