SAP - Senior Content Strategist

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The Content Strategy and Governance team in Corporate Marketing is looking for a Senior Content Strategist to develop and execute content strategies across the entire customer journey, from awareness and perception to try, buy, adoption, and consumption—spanning both digital and physical engagement.

As a Senior Content strategist, you will work closely with the Customer Journey Planning team to help translate customer journeys across the business and act as a guide on how the journey is realized through compelling content throughout our go-to-market efforts.

Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all helping to identify the right content that delivers what customers want—where they want it, when they want it, and how they want it.

 

Responsibilities include:

• Define content strategy for our end-to-end customer journeys.
• Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle.
• Create a content plan to address the insights in the customer journey and strategy, ensuring the content is aligned to what the customer needs at each stage.

• Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
• Leverage data and market insights for decision making including content optimization and new concept development.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.

 

Basic qualifications:

• 6+ years of demonstrated track record driving business impact through content.
• 6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping.

• Strong customer centric mindset and demonstrated ability to put the customer first.

Preferred qualifications

• Clear and persuasive communication skills, both written and verbal.
• Recognized as a self-starter with a bias for action.
• Creative problem-solving skills, and a growth mindset approach

• Experience managing across highly matrixed organizations, often with competing priorities.
• Deep understanding of content disciplines, including SEO, content strategy, and execution.
• Experience with commercial technology sales processes

 

 

We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabi