Director, Commercial Strategy

Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

The Director of Commercial Strategy will support, nurture, and scale Cedar's commercial growth efforts by driving engagement with prospective clients,  go-to-market strategy for new products in the Support space and post-sale commercial support for new product launch and value measurement.

The Director of Commercial Strategy will report to the Vice President, Commercial Strategy, and work on launching and scaling Cedar’s Support product vertical focused on using AI and LLM to support patients and providers navigate the healthcare financial experience and drive Cedar’s business growth. Cedar’s Support product is a top initiative of the company and the Director will be responsible for pipeline growth and supporting cross-functional execution.

Our ideal candidate is a self motivated individual who is seeking to build off of existing go-to-market experience and a track record of successfully bringing new products from 0 to 1. Client-facing experience to drive the adoption of Cedar’s new product and workflows, in addition to consulting, technology and healthcare experience are preferred.  This is a phenomenal opportunity to work on highly-visible strategic initiatives and to be at the forefront of Cedar’s commercial strategy. This role is remote-friendly.

Responsibilities

• Strategic sales support
• Manage phases of the lead generation and sales cycle: lead development, build value proposition and buy-in, secure meetings, lead presentations and demos, and drive deals to close.
• Communicate Cedar Support product value proposition & business model to prospective clients. 
• Participate in and lead pitch meetings to engage prospective clients. 
• Coordinate sales funnel and complex deal management in close collaboration with Vice President, Commercial Strategy.  
• Go-to-market 
• Support full go-to-market life cycle and strategy for new Support product from alpha to GA. 
• Conduct market research to inform product development and product partnership opportunities. 
• Work in a highly cross-functional environment across Product, Implementation, Value Engineering, and Commercial Strategy teams
• Post-sale commercial support for Alpha and Beta product implementations
•  Serve as Commercial Sponsor responsible for key exec level stakeholder management during implementation
• Escalation path for commercial and partnership risks
• Partner with Product and Data Science to measure and report on ROI.
• Translate ROI into a compelling value story and share ROI and value prop with client for buy-in. 
• Develop client case studies and feedback loop to leverage client insights and inform value prop in pitch materials. 
•  Work with Product teams to set impl timeline and sequencing of new product launches, including stabilization and measurement plan
• Enabling product partnerships operations
• Work with Product Partners/Enabling vendors to communicate client expectations, and manage relationships with vendor pre and post-sale
• Ongoing operational management of Product Partners/ Vendors to support live and implementing clients 

Required Skills & Experience

• 5-7+ years of work experience
• Go-to-market experience and a track record of successfully bringing new products from 0 to 1 
• Client-facing experience and credibility with client counterparts
• Prior experience in client services or sales a plus (e.g., management consulting, investment banking)
• Healthcare and/or technology experience ideal
• Excellent communication and listening skills, clear storytelling ability, and the ability to persuade and influence others
• Able to work collaboratively in a highly cross-functional environment
• Ability to manage and track multiple projects at once 
• Creative and resilient problem-solver; able to proactively anticipate and mitigate risks
• An analytical attitude, extremely strong attention to detail, and passion for problem solving
• Excited about Cedar’s mission of improving the healthcare