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VP, Media & Performance Marketing
Calcium+CompanyPhiladelphia, United Statesfull_timeVerifiedPosted 5 Aug 2025
About the role
JOB DESCRIPTION
VP, Media & Performance MarketingMarketing & Innovation
We are seeking a visionary and hands-on VP, Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns.
Role Overview
The Vice President, Media and Performance Marketing will be responsible for defining and executing the media vision for Calcium+Company. This includes setting strategic direction, leading the development of integrated channel plans, overseeing activation, and partnering with analytics and strategy teams to drive performance. As the senior-most media lead, this role will build foundational processes, grow client trust, manage external vendor relationships, and recruit top-tier talent.
This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function that’s deeply connected to brand strategy, data science, and innovation.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Media Strategy Leadership
Growth and Commercial Impact
Client & Stakeholder Management
Team & Capability Building
VP, Media & Performance MarketingMarketing & Innovation
We are seeking a visionary and hands-on VP, Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns.
Role Overview
The Vice President, Media and Performance Marketing will be responsible for defining and executing the media vision for Calcium+Company. This includes setting strategic direction, leading the development of integrated channel plans, overseeing activation, and partnering with analytics and strategy teams to drive performance. As the senior-most media lead, this role will build foundational processes, grow client trust, manage external vendor relationships, and recruit top-tier talent.
This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function that’s deeply connected to brand strategy, data science, and innovation.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Media Strategy Leadership
- Develop and articulate the agency’s media philosophy and omnichannel planning framework across HCP, DTC, and unbranded campaigns.
- Lead the strategic vision for media, guiding omnichannel planning across all paid channels—search, social, endemic, and emerging platforms.
- Lead client discovery, media strategy development, and cross-functional collaboration with brand, creative, data, and innovation teams.
Growth and Commercial Impact
- Actively introduce prospective clients and partners from your network to Calcium+Company
- Lead the media workstream in new business pitches, partnering with strategy, analytics, and creative to deliver compelling, insight-driven recommendations
- Develop full selling materials, including case studies, POVs, frameworks, and modular slides that clearly articulate our media value proposition
- Create novel media products, targeting methodologies, and engagement strategies that reflect evolving market dynamics—especially in pharma, life sciences, and health tech
- Contribute to the broader commercial growth strategy of M&I by identifying whitespace opportunities and scaling proven offering
Client & Stakeholder Management
- Act as the primary media lead across key accounts, presenting media plans, performance, and opportunities to senior client stakeholders.
- Establish strong relationships with brand teams, clients, and cross-agency partners to ensure seamless execution and shared KPIs.
- Collaborate with business development on media-related proposals, pitch materials, and new business growth.
Team & Capability Building
- Recruit, develop, and inspire a next-gen media team—blending hands-on activation with modern platform fluency and strategic impact.
- “Drive a culture of performance storytelling—translating media data into actionable insights that shape broader brand and commercial strategies.”
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