Sr. Manager, Global Integrated Marketing

Design Your Future at PVH

Sr. Manager, Global Integrated Marketing

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.

Position summary:

The Senior Manager, Global Integrated Marketing position will drive the development and execution of all strategic Go To Market plans for Calvin Klein— owning the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with Creative, Social/PR, Marketing Operations, and regional and licensed marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Director!

Primary responsibilities/accountabilities of the job:

• In alignment with strategies set forth by the CMO, support the development of cohesive full-funnel marketing plans seasonally, from partnership with global Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy to collaboration with regional marketing and commercial teams to fuel consumer consideration and demand.

• Establish strong relationships with key partners throughout the organization to inform ongoing planning and business/brand alignment.

• Strategic lead in developing and maintaining seasonal global marketing plans to drive global & regional brand and business goals

• Own the development of the Global Brand Marketing calendar – collaborating with cross-functional teams to build out cohesive owned/earned/paid communication plans seasonally.

• Own Quarterly Marketing Directives.

• Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market.

• Establish value propositions and brand engagement through all stages of the consumer purchase cycle.

• Support the tracking against seasonal plans – including global/regional planning, reporting and share-out with cross-functional teams.

• Support business and marketing analytics for all initiatives, challenging cross-functional teams to deliver against key KPIs

• Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved.

• Build strong partnerships with key media, platform, intelligence and technology partners to continue to develop innovation and excellence for the brand within the industry.

Qualifications & experience:

Experience:

7-8 years of Marketing experience in the execution of full funnel owned, earned, and paid marketing plans.

Education: Bachelor’s Degree Required

Skills:

• Demonstrated ability to work cross functionally in a global capacity.

• Strong communications skills,

• Ability to work in fast-paced, creative environment

• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.

• Strong writing and editing skills.

• Experience with owned, earned and/or paid media, brand and digital marketing.

• Analytical, with the ability to provide strategic recommendations based on data.

• Passionate about fashion, art, pop culture and global events!

• Ability to quickly absorb the brand and aesthetic.

• High proficiency in PowerPoint, Word, Excel and Google Drive suite. Keynote experience a plus.

Internal & external contacts:

Internal: Global Integrated Marketing and CMO (Corporate/Internal Comms, PR/Influence, Talent, Brand Experience, Social Media, Creative, Licensed Marketing, Marketing Operations); Regional Marketing teams (North America, EMEA, APAC)

External: Agencies, Media Partners, Vendors

SUPERVISORY RESPONSIBILITIES:

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